Senior Brand Manager

Creating a world where pets live longer, healthier lives, from their very first meal.

Learn more about our brands.

Senior Brand Manager

Location: Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

What You’ll Be Doing:

The Senior Brand Manager drives growth and strategy across scaled brands while sponsoring emerging brands. This role provides P&L ownership, executive-level guidance, and oversight of brand initiatives, ensuring alignment with revenue goals, customer engagement, and long‑term brand value. The Senior Brand Manager also oversees talent, including veterinarians and celebrity partners and may manage an Assistant Brand Manager.

• Drive scaled and emerging brand strategy, set channel goals, and ensure alignment with business objectives.
• Own P&L, set revenue targets, track performance, and recommend strategic adjustments.
• Lead major brand initiatives, campaigns, product launches, and website strategies, coordinating cross‑functional teams for seamless execution.
• Oversee product pipeline strategy, stage‑gate approvals, and launches, ensuring alignment with brand positioning and margin targets.
• Serve as primary liaison for talent, managing approvals, contracts, shoots, and creative deliverables.
• Approve brand content, messaging, architecture, and visual identity across channels to ensure consistency and quality.
• Guide customer engagement strategies, optimizing onboarding, retention, loyalty, and subscription performance (CVR, AOV, LTV).
• Mentor and manage Assistant Brand Managers, fostering team alignment, professional growth, and execution excellence.
• Collaborate with retail, supply chain, CX, acquisition, PR, and social teams to maximize brand reach, awareness, and operational alignment.
• Monitor KPIs, analyze performance trends, and provide actionable insights to drive brand growth.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Strategic brand management for new and scaled brands
• P&L ownership and data‑driven decision‑making
• Multi‑channel marketing and campaign execution expertise
• Talent and creative approval management
• Product pipeline strategy and stage‑gate execution
• E‑commerce, website merchandising, and optimization
• Cross‑functional leadership, mentorship, and project management
• Required Education: Bachelor's degree
• Required Experience: 7+ years

Golden Perks & Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee‑only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well‑being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance‑based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.

The base salary range is $128,000-$180,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job‑related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies:

At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

Candidate Safety:

The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e‑mail domain, (View email address on click.appcast.io) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details.

Click here to learn more about general internet safety and our hiring practices.

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