Director of Field Marketing

Marketing Director - Field Marketing

Parker & Sons is seeking a sharp, data-driven, and community-minded Field Marketing Manager focused on local marketing. This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint—with a heavy emphasis on Google Local Services Ads (LSA)—while seamlessly community development and local public relations to drive immediate phone calls and bookings.

The ideal candidate thrives on measuring cost-per-lead, optimizing localized ad spend, and building strong, visible relationships within the Phoenix/Mesa/Glendale community.

Responsibilities

Key Responsibilities

1. Hyper-Local Digital & LSA Management

• Local Paid Search: Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.
• Lead Flow Monitoring: Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).
• Local SEO Integration: Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions.

2. Integrated Traditional Media & Direct Response

• Direct Response Focus: Ensure all traditional creative assets have clear, measurable calls-to-action (CTAs) tailored to regional customer demographics.
• Data-Driven Evaluation: Continuously analyze the performance of traditional media runs, cross-referencing spikes in call volumes and web traffic against media schedules.

3. Community Engagement & Public Relations

• Grassroots Community Presence: Identify, coordinate, and execute local community events, sponsorships, and partnerships that embed the brand into the local fabric.
• Public Relations & Earned Media: Draft local press releases, manage relationships with local news outlets, and pitch compelling community stories to secure earned media coverage.
• Crisis & Reputation Support: Monitor local sentiment and assist in managing local public relations inquiries or community-level brand escalations.

4. Budgeting, Analytics & Tech Integration

• P&L & Budget Management: Manage the local marketing and PR budget efficiently, ensuring all projects deliver on-time, within budget, and achieve defined ROI targets.
• CRM & Field Software Utilization: Utilize ServiceTitan and marketing automation tools to track incoming leads from specific local campaigns straight through to completed service calls.
• Executive Reporting: Build and present clear performance dashboards detailing campaign spend, lead attribution, and local market share growth.

Required Qualifications & Experience

• Experience: 4–7 years of experience managing local direct-response marketing, local digital platforms (Google LSA/GBP), and traditional media placement. Home services, retail, or franchise marketing experience is highly preferred.
• Technical Proficiency: Deep familiarity with Google Local Services Ads platform, ServiceTitan (or equivalent field services CRM), Adobe Creative Suites, Microsoft Excel (VLOOKUPs, Pivot Tables), and PowerPoint.
• Education: Bachelor's degree in Marketing, Public Relations, Business, or equivalent professional field experience.
• Compliance: Must pass a pre-employment background check.

Core Competencies

• The Hybrid Marketer: Ability to pivot effortlessly between managing technical digital platforms (LSA) and speaking publicly at a local charity event or media briefing.
• Analytical Mindset: Obsessed with tracking numbers, matching call tracking metrics to media drops, and protecting the bottom line.
• Project Management: Exceptional organizational skills to handle multiple moving parts—from printing thousands of direct mailers to locking in a TV ad spot.