Director of Retail Marketing
Beam Organics
Job Description
Job Description
Director of Retail Marketing
About the Role:
Beam is seeking a highly strategic and execution-driven Director of Retail Marketing to build and scale our omnichannel marketing function.
This role goes beyond traditional shopper marketing—you will own how Beam shows up in retail and drives performance across all partners. From new product launches to new retailer expansions, you will be responsible for programs that drive awareness, trial, and conversion at shelf.
You will work cross-functionally with Sales, Marketing, Creative, and Operations to ensure our retail presence is both on-brand and optimized for each retailer and shopper mission.
What You’ll Do:
Retail Marketing Strategy & Ownership
- Own and develop retail marketing strategy across all channels.
- Create best-in-class retail marketing playbook by channel for product launches & retailer launches.
- Translate brand positioning into retail-first messaging.
- Partner with Sales to align on account priorities.
- Collaborate cross-functionally with Creative, Social, Paid, and Sales teams to develop integrated retail launch plans and clear channel-specific briefs that drive cohesive execution across all consumer touchpoints.
New Product & Retail Launches
- Own execution of new retailer launches.
- Develop retail launch toolkits and activation plans.
- Support sell-in with compelling marketing materials.
Retail Activation & In-Store Execution
- Execute in-store programs that drive trial and conversion.
- Develop retail assets aligned with product priority, store demographic and seasonal events when necessary.
- Partner with Sales on off-shelf placements and execution.
- Optimize shelf presence and visual blocking.
Retail Media & Omnichannel Integration
- Manage retail media and monthly spend to align with KPI’s.
- Actively pull and analyze SPINS data for category, competitive, and retailer trends, that can be used and referenced for innovation, sales and marketing purposes.
- Align retail campaigns with broader marketing initiatives.
Performance Tracking & Insights
- Analyze sales lift, velocity, and ROI.
- RoAS for media buying.
- Translate insights into actionable improvements.
- Build scalable playbooks for success.
Who You Are:
- 7+ years in retail/shopper/trade marketing.
- Experience launching products in retail.
- Experience with launching new retailers.
- Strong understanding of retail channels.
- Experience with retail media platforms.
- Experience with shopper marketing platforms.
- Creative eye for what’s trending in both retail/CPG.
- Strong analytical and project management skills.
Location & Benefits:
Boston, MA, New York, NY (2-3 days/week in-office) or Remote We offer:
✔ Fully covered medical benefits + dependent contributions
✔ Unlimited PTO
✔ 401k with up to 4% match
✔ “Work from Anywhere” bank
✔ Wellness stipend for health & fitness
✔ Commuter benefits
These are the Values that Guide our Decisions in the Business:
People First
We take care of ourselves, our teammates and our customers equally
Constant Improvement
Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business
Transparent and Open Communication
Say it straight or it comes out crooked- respectful and direct communication always
Ego is the Enemy
Always stay humble, hungry, and curious
Think Like an Owner
How are my actions or this moment going to affect the big picture?
Risk Taking
Make informed bets and emotionally move on from the ones that don’t work
Creativity and Rapid Iteration
Think big, fail fast and inexpensively
Powered by JazzHR
z7GVoL1p46
Vacancy posted 29 days ago
Similar jobs that could be interesting for youBased on the Director of Retail Marketing in New York, NY vacancy
$110k - $120k
ScopeThis is an opportunity to join a high-impact marketing team focused on advancing key business... ...execution-oriented marketing professional to support retail marketing across North America Insurance. Reporting to the Director, Retail Marketing, this role will partner...SuggestedFull timeWork at office$174.24k - $217.8k
..., Timberland just may be the place for you. To learn more about our values and our culture, visit Timberland Careers or .Director, Retail Marketing (Timberland) What will you do?A day in the life of a Director, Retail Marketing at Timberland looks a little like this.You...SuggestedFull timeTemporary workSeasonal workWork at officeLocal area$140k - $180k
...Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution... ...you to apply below. KREWE is looking for a Director of Brand Marketing to help define how the brand shows up in the world and...SuggestedLocal areaKrewe Eyewear
New York, NY4 days ago- ...Senior Director of Brand Marketing About the Company Rapid-growing D2C health & wellness company Industry Health, Wellness and Fitness Type Privately Held, VC-backed Founded 2018 Employees 11-50 About the Role The Company...Suggested
Confidential
New York, NY3 days ago $165k - $180k
...Director of Brand Marketing Whatever your journey, Zola exists to serve the humans at the heart of every wedding: whether getting married, attending, or helping make it all happen. That's why over 2 million couples have chosen Zola as their partner to help plan and...SuggestedFull timeWork at officeZola.com
New York, NY5 days ago$145k - $160k
News Corporation is seeking a Creative Strategy Director to connect consumer marketing objectives with creative execution. This role involves developing creative briefs, refining messaging, and ensuring high-quality output aligned with brand standards. The ideal candidate...News Corp
New York, NY4 days ago$126k - $180k
...best talent to join us on that journey. We believe we can accomplish more when we move as one. About The Role The Temporary Director, Brand Marketing – BUXOM is a hands‑on, high‑impact role at the center of bringing the brand to life. This individual will support the day‑...Full timeTemporary workWork at officeWorldwideShift work3 days per week1 day per weekOrveon Global
New York, NY4 days ago$81.1k - $110k
...Job Description The Retail Marketing Manager role at Blue Nile will lead our clientele engagement strategy in our local markets to maximize revenue and deliver our commitment to excellence in our showroom experience. They will oversee local marketing efforts, establish...Local areaBlue Nile
New York, NY5 days ago$85k - $95k
...What we’re looking for: Supergoop! is seeking a Retail Marketing Manager to help bring new product launches & marketing campaigns to life across key retailers in North America (Sephora, Nordstrom, Bluemercury, and priority Indie accounts). This includes (but is not limited...Full timeWork at officeSupergoop!
New York, NY17 hours ago- A leading beauty brand is seeking a Retail Marketing Manager to oversee marketing campaigns across major retailers. This role involves developing strategies to boost product launches, managing visual merchandising, and fostering relationships with retail partners. Ideal...
$85k - $95k
A leading skincare company is seeking a Retail Marketing Manager to drive marketing campaigns across key retailers in the United States. The ideal candidate will have 3-5 years of experience, especially with Sephora, and be adept in managing marketing programs, visual...$160k - $200k
...building thoughtful, high‑quality products that stand out and deliver meaningful customer impact. Figma is looking for a Director, Mid‑Market Sales to lead a team of Managers and Account Executives responsible for the engagement, expansion and retention of our rapidly...Full timeRemote workWork from homeFigma
New York, NY4 days ago$200k - $235k
...compensation types Annual Bonus HCLTech is looking for a highly talented and self-motivated Senior Solution Director (Financial Services: Banking & Capital Markets) to join it in advancing the technological world through innovation and creativity. Job ID: 1528414BR...Full timeLocal areaRemote workHCLTech
New York, NY4 days ago$96.8k - $137k
...Associate Retail Marketing Manager This role is based out of the New York office (Park Ave) and is expected to work in office 4x week (Monday - Thursday). No Relocation Assistance Offered Responsibilities Contribute to developing & executing the national strategy across...Hourly payWork at officeLocal areaRelocationColgate-Palmolive
New York, NY4 days ago$165k - $200k
...participating in culture, but anticipating it, and translating those insights into meaningful business decisions.We are seeking a Director of Culture Marketing to help Bumble become one of the most culturally connected brands for Gen Z. This person will serve as our internal...Permanent employmentLive in$160k - $250k
...positions the Firm to provide a distinct and compelling value proposition.OpportunityWe are seeking a strategic, results-driven Director of Content Marketing to help execute a company-wide content strategy that supports brand positioning, demand generation, and revenue growth...Permanent employmentFull timeWork at officeLocal areaRemote workMonday to Friday$125k - $225k
...sciences industry, committed to making a positive impact on its customers, employees, and communities.The RoleWe are seeking a Marketing Director to lead global marketing for Veeva Safety, our industry-leading pharmacovigilance platform. Partnering closely with strategy...Work at officeLocal areaRemote workWork from home3 days per week$167k - $200k
OverviewThe Director of Marketing, Affordable & Mixed-Income Housing is responsible for leading all marketing-specific proposal and pursuit activities and project-specific marketing efforts for Gilbane Development’s Affordable and Mixed-Income and Acquisitions vertical...$95k - $145k
...and introductions to new trainee group speaking on relevant business experience acting as an Academyadvocate across the supported markets and participating in the talent planning and succession planning within the supported markets Drives the execution of multiple business...Hourly payFull timeTemporary workPart timeTraineeshipLocal area- ...implement strategies to increase engagement and sales Collaborate with cross-functional teams to align merchandising efforts with marketing and business objectives Requirements Proven experience managing and merchandising e-commerce stores, particularly on Amazon Hands-...Remote work
Jobgether
New York, NY4 days ago - Willdan Lighting and Electric (WLE), a subsidiary of Willdan, is seeking an experienced Market Development Manager to support the NYC Accelerator program in New York City. NYC Accelerator promotes energy-efficient building upgrades and helps building owners comply with...For subcontractorLocal area
$135k - $175k
Travelzoo is seeking a Marketing Director to join our team in New York. This position reports into the General Manager, U.S.Do you feel…Energized to collaborate globally to further shape how the world sees Travelzoo, elevating the Travelzoo brand in the travel and hospitality...Work at office$135k - $175k
...rooted in customer focus, innovation, and teamwork, we lead the market in microscopy, imaging, and analysis - empowering our customers... ..., positioned, and advanced.This position reports to the Director of Market Development and is part of the North America Life Science...Full timeRemote workWork from homeFlexible hoursNight shift$93.8k - $150k
Work ScheduleStandard (Mon-Fri)Environmental ConditionsOfficeJob DescriptionGlobal Market Development Manager, Protein Expression and Viral DeliveryR-01343283 Site Based When you’re part of the team at Thermo Fisher Scientific, you’ll do meaningful work that makes a positive...Full timeTemporary work$137.9k - $186.5k
Amazon's Cross Channel and Category Marketing Team (XCM) is hiring a strategic marketer to lead global mass advertising campaigns for some... ...partners with Amazon's biggest brands — including Prime, Retail, and Health Services — to build and run high-impact advertising...InternshipLocal areaWorldwideFlexible hours$90k - $120k
...paid volunteer days.This Role is Tailor-Made for You Because:You are a strong storyteller, sharp editor, and brand-minded content marketer who knows how to turn ideas into content that moves across formats — from short-form video and social series to newsletters, founder...Full timeCasual workSeasonal work- ...services and healthcare organizations, from the world's largest companies to small and mid-market firms, rely on SS&C for expertise, scale, and technology.Job DescriptionJob Title: Director, Head of Waterfall Solutions [Private Markets]Locations: Boston, MA (hybrid), Union,...Ongoing contractFull timeWork at office
$90k - $110k
Lola Blankets is looking for a Retail Marketing Manager to enhance visual merchandising across key retail accounts. This role involves collaborating with retailers like Nordstrom and conducting audits to ensure compliance with brand standards. The ideal candidate should...- ...Director of Marketing and Business Development Full-time Our client, a multidisciplinary consulting firm in Hudson Valley, New York, is currently seeking a full-time Director of Marketing and Business Development. The Director will report to the President and work closely...Full time
Northstar Staffing Solutions
New York, NY17 hours ago $110k - $130k
...Director Of Growth Marketing Location: New York, New York Salary: $110,000 - $130,000 About the Role We're looking for a Director of Growth Marketing to lead and scale our performance marketing efforts across multiple channels, including Meta, Google, Taboola...Summer workImmediate startFlexible hoursGeistM
New York, NY4 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Director of Retail Marketing. Be the first to apply!
Related searches
- online retail manager New York, NY
- sales manager retail New York, NY
- supervisor retail New York, NY
- retail marketing manager New York, NY
- retail manager New York, NY
- customer retail manager New York, NY
- director of retail operations New York, NY
- full time retail manager New York, NY
- retail manager in training New York, NY
- retail associate manager New York, NY