General Manager

Full-time

Caring Senior Service

Role Description

Caring Senior Service is seeking a strategic, growth-minded General Manager of Caring Anywhere to lead one of our most innovative business units. This role is ideal for a results-driven leader who is passionate about business growth, operational excellence, customer experience, sales leadership, and market development.

The General Manager will be responsible for:

Leading the overall growth, profitability, market incubation, virtual care delivery, and operational success of Caring Anywhere.
Driving revenue in non-protected territories while building the client base, referral network, caregiver pool, infrastructure, and market presence needed to support future franchise success.

Qualifications

Proven leadership experience in business operations, sales, healthcare services, home care, senior care, franchise operations, or related field.
Strong understanding of revenue growth, profitability, client acquisition, and performance management.
Experience leading teams, developing talent, and creating accountability systems.
Ability to build referral relationships and support market expansion strategies.
Strong communication, planning, analytical, and problem-solving skills.
Comfortable working with CRM systems, reports, dashboards, KPIs, and business intelligence tools.
Ability to collaborate across departments and with executive leadership.
Entrepreneurial mindset with the ability to lead in a growing and evolving business unit.

Requirements

Develop and execute annual and long-range growth strategies for Caring Anywhere.
Drive sustainable revenue growth, profitability, and operating efficiency.
Identify and develop strategic markets with future franchise potential.
Build market incubation plans, market readiness scorecards, and transition-ready market strategies.
Recruit, onboard, coach, and develop Home Care Consultants.
Lead internal sales operations and improve inquiry-to-admission conversion performance.
Strengthen referral development, territory expansion, and healthcare/community partnerships.
Oversee service delivery operations, client retention, customer experience, and utilization.
Improve scalability through technology, automation, CRM utilization, dashboards, and reporting.
Build a high-performing, accountable team focused on growth, innovation, and results.

Benefits

Earn an annual salary based on experience, with additional performance-based bonus opportunities tied to growth, profitability, market development, and key business outcomes.
Lead a high-impact growth initiative.
Shape the future of Caring Anywhere.
Build new markets and referral partnerships.
Develop sales and operational teams.
Improve access to care for seniors across the country.
Work with a mission-driven organization committed to helping seniors stay at home.

Apply

Vacancy posted 7 days ago

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