Marketing Associate

ABOUT US Renewal by Andersen of Central Virginia & Roanoke is looking for a Marketing Associate to join our team. We are seeking an enthusiastic, motivated individual with strong communication, organizational, and problem-solving skills. The ideal candidate is detail-oriented, can manage multiple priorities, has a foundational understanding of marketing, and is excited to learn in a fast-paced environment. If this sounds like you, we'd love to hear from you! POSITION OVERVIEW The Marketing Associate provides day-to-day support to the traditional and digital marketing departments. This role will be responsible for lead auditing, coordinating text and phone-based marketing campaigns, managing logistics and tracking for marketing programs, and assisting with other marketing projects as needed within the departments. LEAD MANAGEMENT Review marketing dashboards and inbound lead sources to track, audit, and correct lead data for accurate attribution Maintain accurate, detailed notes in CRM system and spreadsheets for all outreach and qualification activities. PROGRAM MANAGEMENT Coordinate "Win-back" campaigns with external vendors using internal data and setting appointments with homeowners via calling or texting. Manage Customer and Employee Referral programs from submission through qualification, communication, and incentive payouts Support the Sales Team with special circumstance scheduling by qualifying and setting commercial property leads. MARKETING SUPPORT & COLLABORATION Design print materials, digital assets, and other marketing pieces using Canva. Coordinate company events, special projects, trainings, and Renewal Cares community giving efforts. Work in tandem with our National Call Center (NCC) to provide appointment scheduling or inbound call support as needed Help maintain the SOPs for walk-ins and the homeowner experience in collaboration with the Sales Team Create and update SOPs (Standard Operating Procedures) for special projects and ongoing department tasks SKILLS & STRENGTHS Strong attention to detail and accuracy Excellent communication skills across phone, email, and text Highly organized with experience using CRM systems and Excel Comfortable working with and tracking data Team-oriented and self-motivated Cross-functional, team-oriented, self-motivated, and eager to learn Canva design experience (preferred) Graphic Design experience (strong asset) SCHEDULE Monday-Friday 8:30am-4:30pm Semi-Annual After-Hours Events COMPENSATION $39,000 Annual Salary BENEFITS 15 PTO days in your first year. 401(k) with a 4% match (eligibility after 6 months). Medical, dental, and vision insurance Short-term disability coverage Opportunities to give back through our Renewal Cares community program. A supportive, mission-driven team that is with you every step of the way. Collaborative team environment with growth opportunities. Be part of a trusted brand with a legacy of quality and innovation. WE ARE Renewal by Andersen of Central Virginia has been named a 'Top Workplace' by Richmond Times-Dispatch for six years in a row! Our employees help make Renewal by Andersen of Central Virginia an extraordinary workplace and consistently empower each other to pay if forward in the community we serve. We find strength in our dedication through following our Core Values; Install Integrity, Embody Respect, Champion Care, and Achieve Ambition. From training, hands-on learning, internal & external social events, local business partnerships, community volunteering and true passion to provide the home improvement experience of Richmond homeowners' dreams, we've got it! If you're looking for a place to grow & challenge yourself to become your best, you've found the perfect company! #J-18808-Ljbffr