Sales and Marketing Manager

Sales and Marketing Manager (Confidential Search) Boutique Fitness Studio

Location: Bellingham, WA

Compensation: $60,000 annually + commission and performance bonuses

Schedule: Full-Time | Must be available evenings and weekends

About the Opportunity

We are conducting a confidential search for a dynamic Sales and Marketing Manager to lead a growing boutique fitness studio in Bellingham, Washington .

This is an exciting opportunity for an ambitious, people-focused professional who thrives on building community, driving revenue, and leading a motivated team to success. The ideal candidate has a strong background in fitness or membership-based sales and a passion for helping others discover healthier, more fulfilling lives through movement.

You'll be the studio's growth engine leading membership sales, managing the team, and executing creative marketing strategies that inspire the community and drive results.

Key Responsibilities

• Lead membership sales efforts through phone outreach, in-studio consultations, and community engagement.

• Implement and refine sales systems that ensure consistent lead follow-up, conversion, and retention.

• Generate new leads through grassroots marketing, partnerships, and local networking.

• Coach and develop the sales team to exceed goals, model effective sales behavior, and create accountability.

• Manage day-to-day operations of the studio, including scheduling, retail oversight, and inventory control.

• Hire, train, and oversee instructors and sales representatives.

• Review instructor evaluations and collaborate with leadership to maintain service excellence.

• Strategically manage marketing campaigns to drive brand awareness and lead generation.

• Represent the studio at community events, business partnerships, and promotional initiatives.

• Collect outstanding dues and ensure accurate recordkeeping of memberships and transactions.

• Maintain a polished and organized studio environment with all forms, supplies, and materials stocked.

• Make decisions independently to resolve issues, improve service, and support members with professionalism.

• Perform other duties as assigned to meet the studio's performance and growth objectives.

Qualifications & Requirements

• Minimum of 2 years of proven success in retail, service, or fitness sales.

• Confident in generating personal sales and training Sales Representatives to perform at a high level.

• Excellent communication and interpersonal skills in person, over the phone, and via email.

• Ability to thrive in a fast-paced environment and adapt to changing priorities with sound judgment.

• Strong passion for fitness and community engagement.

• Highly organized, detail-oriented, and skilled in time management and data tracking.

• Professional, punctual, and reliable with strong written and verbal communication skills.

• Trustworthy and able to handle confidential information appropriately.

• Collaborative, positive, and professional in all interactions.

• Proficient in computer systems and studio management software (e.g., Mindbody, ClubReady, or similar).

Why You'll Love This Role

• Competitive $60,000 annual salary plus commission and performance bonuses.

• Opportunity to lead a growing team in an inspiring, health-focused environment.

• Supportive ownership and leadership that values initiative and results.

• Complimentary studio membership and retail discounts.

• A meaningful role where you directly impact lives through fitness and community connection.