General Manager Sales & Marketing (Personal Care Division).

Department: Sales & Marketing Experience: 20+ years Location: Corporate Office Reports To: Managing Director / Chief of R&D. Position Overview: We are looking for a strategic and result-oriented General Manager Sales & Marketing to lead our Personal Care product division. The role involves driving revenue growth, expanding market presence, strengthening brand positioning, and building a high-performing sales and marketing team across domestic and international markets. Role & responsibilities: Key Responsibilities: 1. Business Strategy & Revenue Planning: Design and implement long-term and short-term sales strategies aligned with organizational goals. Develop annual operating plans including revenue projections, sales forecasting, and budget allocation. Define monthly, quarterly, and yearly sales targets and ensure structured tracking mechanisms. Identify high-growth markets, new geographies, and emerging consumer segments. 2. B2B & B2C Market Expansion: Drive B2B business through distributors, institutional sales, contract manufacturing partnerships, and bulk buyers. Expand B2C presence across retail chains, modern trade, general trade, and e-commerce platforms. Strengthen export sales and international distribution networks. Lead nationwide sales operations ensuring target achievement and profitability. Monitor primary and secondary sales performance with structured review systems. Optimize pricing frameworks, margin structures, and trade schemes. Ensure disciplined sales MIS reporting and performance analytics. 4. Brand Strategy & Market Positioning: Establish strong brand identity and differentiated positioning in the personal care segment. Direct new product launches including go-to-market strategies. Oversee packaging development and ensure market-aligned presentation standards. 5. Key Account & Commercial Management: Develop strategic relationships with major retail chains, distributors, and online marketplaces. Lead commercial negotiations and finalize high-value contracts. Strengthen trade marketing execution and in-store visibility programs. 6. Demand Planning & Cross-Functional Integration: Align sales forecasts with production and supply chain planning to ensure optimal inventory levels. Collaborate with R&D and QA/QC for product performance enhancements and regulatory alignment. Ensure smooth coordination between finance and sales for budget control and profitability tracking. Build, mentor, and scale a high-performing sales and marketing team. Establish measurable KPIs and conduct structured performance evaluations. Preferred candidate profile Qualifications: MBA in Marketing / Sales / Business Administration (Preferred). Bachelor’s degree in Business, Marketing, or related discipline Experience: 20+ years of progressive experience in Sales & Marketing At least 5 years in a senior leadership capacity Mandatory exposure to Personal Care / FMCG / Cosmetics / Consumer Products sector (Herbal industry preferred). HNS Nutra LLc, No.8, 100 Ryan Street , South Plainfield , NJ -07080 #J-18808-Ljbffr Greenspace Herbs