Area Sales Manager
Instrument Research Associates
Key Responsibilities Sales & Business Development Develop and implement territory sales plans to achieve revenue and growth objectives. Drive territory sales growth by developing new business opportunities in the Oil & Gas and petroleum retail sector. Promote and sell forecourt equipment and petroleum infrastructure products to fuel station owners, contractors, and OMC networks. Identify and develop new customers including petrol pump dealers, EPC contractors and distributors. Generate leads, conduct product demonstrations, and convert opportunities into confirmed orders. Build strong relationships with Oil Marketing Companies (OMCs) such as IOCL, BPCL, HPCL, and private fuel retailers. Engage with decision makers including fuel station dealers, infrastructure contractors, and procurement teams. Manage dealer networks and ensure consistent engagement with key customers. Strengthen existing accounts and identify opportunities for cross‑selling innovative solutions. Monitor market trends, competitor activities, and emerging opportunities in the petroleum retail infrastructure space. Ensure regular field visits to fuel stations, dealer networks, and project sites. Business Operations Manage the complete sales cycle from lead generation to order closure. Coordinate with production, engineering, and service teams for smooth project execution and installation. Ensure timely payment collection and customer satisfaction. Qualification and Experience Bachelor's degree in engineering, Business Administration, or related field. MBA in Marketing will be an added advantage. 5-10 years sales experience in Oil & Gas, petroleum equipment, industrial equipment, process instruments, or related sectors. Experience dealing with petrol pump networks, Oil Marketing Companies (OMCs), or petroleum retail infrastructure will be highly preferred. Strong relationship management, negotiation, and business development skills. Willingness to travel extensively within the assigned territory. Key Skills Strong B2B sales and business development skills. Knowledge of petroleum retail infrastructure and equipment. Ability to build and manage dealer/distributor networks. Excellent negotiation, communication, and relationship management skills. Ability to travel extensively within the assigned territory. #J-18808-Ljbffr Instrument Research Associates
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