Area Manager USA

ALOHAS is more than a fashion brand : it’s a responsible shopping experience and a chance to participate in the fight against overproduction in fashion.

Working at ALOHAS is being part of the innovation and growth of a Spanish start-up with a young, creative and proactive team, good communication and a high level of energy! It’s demanding but extremely rewarding due to an environment where we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.

In a nutshell, we love what we do and it shows!

THE ROLE

As Area Manager USA, you will be the operational and cultural backbone of our US retail network. You will lead store openings, build and develop store teams, drive sales performance, and ensure every customer touchpoint reflects the ALOHAS brand. This is a high-ownership, highly autonomous role designed for someone who thrives in a fast-growing, entrepreneurial environment — someone who knows how to build with limited resources, move fast, and still get it right.

This is not a role for someone who relies on large support structures or established playbooks. You'll be a key voice in shaping how ALOHAS shows up in the US market.

YOUR CHALLENGE

Retail Expansion & Store Openings

• Own the end-to-end process of new store openings across the USA — from pre-opening planning and site setup to team recruitment and launch day

• Develop and refine scalable opening processes that can grow with the business

• Collaborate closely with HQ (Retail, Expansion, Product, Operations,etc.) and local partners to ensure every opening is on time, on brand, and operationally sound

Retail Operations

• Oversee day-to-day operations across all US locations, ensuring consistency, efficiency, and compliance with company standards

• Implement and uphold visual merchandising guidelines that reflect ALOHAS brand identity

• Liaise with logistics, purchasing, and HQ teams to ensure smooth, coordinated operations across all locations

• Identify operational gaps and build or improve processes where needed

Sales Management

• Own retail sales targets across all US stores and develop strategies to achieve and exceed them

• Analyze sales data, identify trends, and implement corrective actions or growth initiatives proactively

• Support store teams in building local sales strategies and promotional activations

• Act as a clienteling ambassador — embedding a relationship-based selling culture across all stores

Team & People Management

• Build, lead, and inspire high-performing store teams across the US retail network

• Recruit, onboard, and mentor store managers and retail staff, often from scratch in new markets

• Conduct regular performance evaluations and maintain a structured rhythm of team communication

• Manage staffing plans, schedules, and holiday requests across locations

• Foster a culture of accountability, collaboration, and continuous improvement

Training & Development

• Design and deliver training programs covering product knowledge, sales techniques, customer experience, and visual merchandising

• Identify individual and team development needs and create tailored growth plans

• Ensure all new hires are onboarded effectively and immersed in the ALOHAS brand and values from day one

Customer Experience

• Champion an exceptional in-store customer experience across all US locations

• Handle escalated customer situations with professionalism and care

• Build a clienteling mindset across store teams to drive long-term customer loyalty and repeat purchase

Reporting & Analysis

• Track and analyze performance across sales, operations, and people metrics

• Provide regular strategic updates and recommendations to HQ

• Prepare clear, actionable operational reports — flagging risks and opportunities proactively
  

WHAT WE ARE LOOKING FOR… 

• 5–8 years of experience in retail area or multi-site management

• Proven track record of leading 10–20 store openings in a hands-on capacity — from planning through to launch

• Background in premium or contemporary fashion, with a strong understanding of brand standards and elevated customer experience

• Experience in a small or scale-up company — comfortable building processes from scratch, working with lean teams, and operating with a high degree of autonomy

• Strong people leadership skills with a genuine passion for coaching and developing teams

• Analytical mindset — able to read sales data and translate insights into clear actions

• Deep understanding of visual merchandising and how it drives brand perception and commercial performance

• Excellent communicator, able to bridge HQ strategy with on-the-ground execution across multiple locations

• Based in the NYC area, with willingness to travel across future US store locations

• Experience working with a European or international HQ is a plus

• Fluent in English; Spanish a plus

BENEFITS

• A defining leadership role in an exciting growth phase for ALOHAS in the US market

• Real ownership and autonomy. You will help shape how ALOHAS builds its retail presence in the US

• A collaborative, international team culture rooted in purpose and creativity

• Competitive salary + performance bonus

Ready to shape the future in a luxury fashion brand? Join us and leave your mark

Want to know more? Video Presentation

Apply to work with us: careers.alohas.com

Our website: alohas.com IG: @alohas