Growth Associate

Growth Associate

New York, New York, United States

About InstaLILY

InstaLILY is an AI products and infrastructure company that puts execution at the frontier of enterprise AI. That work begins with Lily™, the world's first AI Forward Deployed Engineer, which learns how a business works, builds the software it needs, and goes live in days. It does not leave when the work ships; it stays and keeps the software working as the business changes. Lily runs wherever the work happens, in the cloud, on-premise, or at the edge, through InstaLILY's Small Data Center, built with NVIDIA technology. Founded in 2023 by Amit Shah and Sumantro Das, InstaLILY has raised nearly $100 million from Energize Capital, Insight Partners, and Home Depot Ventures. Headquartered in New York, with offices in San Francisco, London, and Toronto, InstaLILY serves leading companies across construction, industrial distribution, logistics, healthcare, and other operationally intensive industries.

The Role

Integrated Marketing Strategy: Develop and own the quarterly marketing roadmap. You will align content themes, event presence, and product launches into a unified strategy that drives top-of-funnel awareness and supports the GTM team's revenue goals. Executive Voice Strategy: Report to the Chief of Staff to drive daily high-signal content for the CEO's LinkedIn and the company page. You will ghostwrite and strategize 2x weekly posts for the VP of Finance and COO, ensuring a distinct yet cohesive brand voice. Omni-Channel Pipeline Management: Architect and run multi-platform content pipelines across LinkedIn, Instagram, X, Reddit, and company newsletters. Strategic Event Production: Take the lead on "InstaLily in the Wild". This includes project managing our presence at industry conferences (e.g., Manifest, CSCMP), organizing NYC-based AI community mixers, and coordinating executive speaking engagements. Product & GTM Campaigns: Develop social campaigns that translate technical AI roadmaps and "InstaWorker" demos into narrative-driven content that resonates with enterprise buyers and talent alike. Cross-Functional Project Management: Act as the central node between Product, Engineering, and GTM teams to gather insights and "proof of work" for content. You will manage the production calendar for visuals, carousels, and short-form video (Reels/Threads). Market Intelligence: Deep-dive into AI and supply chain trends to ensure our storytelling remains insight-driven and ahead of the curve. Community Architecture: Beyond "engagement" you will proactively build a community around InstaLily, sparking high-level conversations with industry influencers and partners. Analytics & Optimization: Track full-funnel analytics to understand how brand awareness converts into tangible GTM leads and talent interest.

May telecommute up to 20%.

May work at various unanticipated locations throughout U.S.

Requirements:

Employer will accept a Bachelor's degree (or foreign equivalent) in Marketing, Business, Information Systems or a related field and 2 years of experience in the job offered, as a Growth Associate, or in a Growth Associate-related occupation.

Position requires 2 years of experience in the following: Project Management Rigor: Demonstrated ability to manage complex timelines, including social media content calendar events, in-person industry event, and media buying. Campaign development. Project management tools. Cross-team collaboration, collaborating to gather insights and "proof of work" for content. Demonstrate ability in tracking performance metrics for marketing deliverables.

Interviewing and collaborating with leadership to extract their unique perspectives for content. Operate independently in a fast-paced environment, maintaining a disciplined cadence without needing a "nudge"

Compensation and Benefits

Salary Range: $65,000–$85,000 per year, commensurate with experience

Equity: Stock options awards, and refreshers for top performers

Benefits: Medical, Dental, Vision, 401K, in-office Lunch reimbursement, Wellbeing Stipend, Generous Parental leave, PTO and 10 US Federal Holidays, and more!

Join InstaLILY and build autonomous agents that matter. If you want a role where you own real surfaces of an AI platform, where your code ships into real enterprise systems, and where you're in the room with the customers using them, we want to hear from you.

Quality Over Quantity

To ensure a focused, high-quality hiring experience, we kindly ask candidates to limit their applications to 3 open requisitions at any given time . Applying strategically to roles that best align with your skills and career goals gives you the highest chance of standing out. Have you interviewed with us in the past 12 months? We encourage you to reach out directly to your previous interviewer rather than submitting a new application.

InstaLILY is committed to providing an inclusive and barrier-free recruitment process. If you require an accommodation, please let us know, and we will work with you to meet your needs.