Senior Growth & Campaign Manager

Position Summary

We are looking for a Senior Growth & Campaign Manager to lead organic subscription expansion across key member-led growth channelsspecifically our Refer-a-Friend Add-a-Pet and Member Affinity Perks (TruTreats) programs.

In this role you will own the end-to-end strategy execution and optimization of multi-channel lifecycle campaigns designed to drive member loyalty increase customer lifetime value (LTV) and lower overall customer acquisition cost (CAC). You will manage an editorial calendar run experiment-driven campaigns optimize referral tech stacks and lead a high-performing team to deliver measurable revenue growth across our subscription base.

This position is open to candidates in the Seattle WA area. You will have a hybrid remote/in-office schedule where you will work from our casual pet-friendly office at least 3 days a week. 

Key Responsibilities

Growth & Lifecycle Strategy

• Own Member-Led Acquisition: Lead strategy and execution for high-converting referral and expansion loops (Refer-a-Friend Add-a-Pet) directly driving subscriber acquisition and repeat conversion.
• Loyalty & Perks Program Management: Drive engagement and retention through our member perks program (TruTreats) and local community/event marketing initiatives.
• Experimentation & Optimization: Conduct ongoing A/B testing across incentives copy creative and channel mix to optimize conversion rates referral velocity and program ROI.

Integrated Campaign Operations

• Campaign Roadmap & Editorial Calendar: Define manage and execute the annual member-facing promotional calendar across lifecycle channels (Email SMS Push Direct Mail Paid Social and In-App).
• Referral Platform Management: Oversee the operational workflow integration and performance of our referral platform within the marketing automation stack.
• Cross-Functional Alignment: Partner closely with Product Analytics Creative and Member Success teams to build seamless end-to-end customer journeys and integrated promotional touchpoints.

Team Leadership & Analytics

• Team Management & Mentorship: Direct and develop a team of growth and campaign marketers fostering a culture of continuous learning rigorous testing and accountability.
• Performance Reporting: Track analyze and report on core growth metrics (Conversion Rates Referral Rate Engagement and Campaign Revenue) to senior leadership.

Core Competencies & Mindset

• Data-Driven & Experiment-Focused: Proven ability to pair creative strategy with rigorous analytics to outperform campaign benchmarks and deliver positive unit economics.
• Cross-Functional Execution: Masterful project management skills with a track record of driving cross-functional alignment in fast-paced environments.
• Brand & Creative Storyteller: Passionate about building messaging and campaigns that build long-term brand equity and member affinity.

Qualifications

• Education: Bachelors degree in Business Marketing Communications or related field.
• Experience : 6 years of progressive experience in growth marketing lifecycle marketing or integrated campaign management with a track record of driving measurable revenue growth.
• People Management : 2 years of direct team management experience.
• Subscription / B2C Focus : Demonstrated experience scaling referral loyalty or multi-product expansion programs within a B2C subscription or SaaS model.
• Technical Skills : Hands-on experience with referral software platforms CRM/marketing automation systems (e.g. Braze Klaviyo Salesforce Marketing Cloud) and analytics tools (e.g. Amplitude Mixpanel Looker Tableau).
• Industry Experience (Bonus ): Prior experience in pet care insurtech fintech or other regulated subscription industries is a strong plus.

Compensation:

• The base salary range for this position is $110000 - $130000 USD on a full-time schedule.
• Along with base salary Trupanion employees may be eligible for monthly bonuses.
• We want all employees to be invested in Trupanions success so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

Additional Information :

Benefits and Perks:

• Full medical dental and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open casual pet-friendly and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym free dog walking services for office pets during business hours free parking and paid ORCA cards.

For more information about Trupanion visit more about how Trupanion has revolutionized our industry and the reimbursement model: is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds abilities perspectives and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive other benefits and privileges of employment. Please contact us to request accommodations.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Remote Work :

No

Employment Type :

Full-time