Marketing Specialist

Job Family: Communications. Travel Required: None. Clearance Required: Ability to Obtain Public Trust. Office: Bethesda, MD. This is a full‑time position. What You Will Do We are looking for a Marketing Specialist to support scientific communications and outreach initiatives for the NIH Office of the Director (OD). Key responsibilities include: • Establishing and developing relationships with key stakeholders and public affairs personnel of specialized advocacy groups. • Maintaining cooperative relationships with members of the press and external stakeholders. • Coordinating with other program offices to create outreach and engagement plans. • Planning for conferences and continually seeking areas for program improvement. • Identifying opportunities for program leadership to engage with external organizations through speaking opportunities, workshops, and leadership meetings. • Developing communication strategies and plans aligned with program objectives, including messaging, audiences, and channels. • Researching and writing strategic communication plans to disseminate scientific research information to key audiences. • Preparing written and electronic communications such as press releases, newsletters, web content, and scripts. • Developing scientific and technical materials including talking points, FAQs, and educational content for various platforms. • Conducting media and content analysis across social media, news sites, and scientific literature; reporting findings. • Monitoring effectiveness of media campaigns and analyzing survey or analytics data to assess performance. • Maintaining and updating social media and web platforms, including content management and performance reporting. • Monitoring press coverage and responding to media inquiries, supporting press releases and communications efforts. • Attending meetings, workshops, and conferences to stay informed on scientific and policy developments. • Representing the program at conferences and public engagements, including coordinating exhibits and outreach efforts. What You Will Need Bachelor’s degree in communications or a related field. Minimum of 2 years of experience developing and executing communication strategies and scientific/technical writing. Proficiency in creating diverse communication products (press releases, web content, multimedia scripts). Ability to analyze media, scientific literature, and data to inform communication strategies. Experience managing social media platforms, website content, and digital analytics. Familiarity with web hosting and digital content management tools. Must be able to obtain and maintain a federal or DoD “public trust”; candidates must receive approved adjudication prior to onboarding. What Would Be Nice To Have Experience supporting scientific or public health communication initiatives. Knowledge of media relations and stakeholder engagement strategies. Experience with visual media design, including graphics, photography, or multimedia content creation. Strong written and verbal communication skills, including technical and scientific writing. Familiarity with analytics tools and statistical analysis methods. Exposure to MATLAB or other technical software tools. Experience working in a federal or government-supported environment. Salary Range $65,000.00-$108,000.00. Compensation decisions depend on a wide range of factors, including skill sets, experience, training, security clearances, licensure and certifications, and other business and organizational needs. Benefits Medical, Rx, Dental, and Vision Insurance Personal and Family Sick Time & Company Paid Holidays Parental Leave 401(k) Retirement Plan Group Term Life and Travel Assistance Voluntary Life and AD&D Insurance Health Savings Account, Health Care & Dependent Care Flexible Spending Accounts Transit and Parking Commuter Benefits Short-Term & Long-Term Disability Tuition Reimbursement, Personal Development, Certifications & Learning Opportunities Employee Referral Program Corporate Sponsored Events & Community Outreach Care.com annual membership Employee Assistance Program Supplemental Benefits via Corestream (Critical Care, Hospital Indemnity, Accident Insurance, Legal Assistance and ID theft protection, etc.) Position may be eligible for a discretionary variable incentive bonus EEO Statement Guidehouse is an Equal Opportunity Employer—Protected Veterans, Individuals with Disabilities or any other basis protected by law, ordinance, or regulation. Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance, including the Fair Chance Ordinance of Los Angeles and San Francisco. #J-18808-Ljbffr