Head of Marketing at HireAligned

Job Description

Job Description

Head of Marketing

A leading home services organization is seeking a Head of Marketing to lead strategy, execution, and performance across a high-growth, multi-market platform.

This leader will be responsible for scaling and executing a marketing function that drives customer acquisition and lead volume, strengthens brand presence, improves retention, and enhances the overall customer experience across the platform markets.

This is a highly visible, performance and data-driven leadership role for a marketing operator who understands how to connect brand, demand generation, and customer insights directly to revenue, market share, and return on investment.

Compensation: $200,000$250,000 base (DOE) + performance bonus

The company is in a strong growth phase and sees marketing as a critical lever for continued expansion. This role has been created to bring senior-level leadership, stronger strategic alignment, and greater accountability for performance to the marketing function.

The right leader will modernize and elevate the existing marketing capabilities while ensuring every dollar spent is aligned to measurable business outcomes.

In the first 6 months, the Head of Marketing will be expected to:

• Build and execute a marketing strategy directly tied to company growth and P&L performance

• Establish clear reporting, forecasting, dashboarding, and testing rhythms

• Increase lead volume and improve lead quality while driving stronger efficiency

• Strengthen full-funnel marketing performance across channels and markets

• Build strong cross-functional alignment with Operations, Finance, and Technology

Senior Leadership & Marketing Strategy

• Own and lead the overall marketing strategy in alignment with growth goals and market expansion plans, working directly with platform and location leadership

• Serve as a data-driven strategic advisor to executive leadership on brand positioning, market opportunities, and competitive dynamics

• Drive an integrated marketing approach across acquisition, retention, and customer experience

• Manage and optimize a marketing budget of $7M+ with strong fiscal discipline and ROI accountability

Demand Generation & Performance Marketing

• Manage full-funnel digital demand generation strategy across paid search, paid social, SEO, display, CTV, email, and emerging channels

• Improve campaign performance across lead generation, conversion, booking rates, and revenue contribution

• Strengthen channel attribution, segmentation, reporting, and optimization efforts

• Ensure marketing investments are evaluated against clear performance metrics and business impact

Brand Strategy & Customer Experience

• Manage the platform and location marketing teams to strengthen and evolve the companys brand strategy across multiple markets

• Lead integrated campaigns, content initiatives, advertising, and customer-facing brand experiences

• Ensure consistency across digital, print, branch-level, and customer touchpoints

• Balance centralized brand control with the flexibility needed to execute effectively at the local level

Analytics, Insights & Forecasting

• Build a stronger consumer-insights capability to inform strategy, messaging, and campaign decisions

• Own core KPIs, dashboarding, monthly business reviews, and forecasting processes

• Partner closely with Finance to connect marketing investment to profitability, pipeline quality, and revenue outcomes

• Foster a test-and-learn culture rooted in data, experimentation, and continuous improvement

Cross-Functional Partnership

• Partner with Operations and Customer Experience to align marketing initiatives with business needs and market priorities

• Support employer brand and recruiting-related marketing initiatives in collaboration with HR as needed

The ideal candidate is a data-driven, commercially minded B2C marketing leader who has successfully built and scaled marketing programs in a high-velocity, local-market environment.

This role is best suited for someone who has owned real business outcomes inside an operating company, not someone whose experience is limited to agency-side leadership or brand strategy alone.

Target Background Includes:

• 10+ years of progressive marketing leadership experience, including senior or executive-level responsibility

• Home services experience is highly preferred, and multi-location consumer services experience is highly relevant

• Proven success leading marketing for a local, consumer-facing service business

• Deep expertise in demand generation, performance marketing, and full-funnel optimization

• Strong experience managing large budgets and improving marketing efficiency and ROI

• High analytical fluency, including attribution, forecasting, experimentation, and KPI management

• Demonstrated ability to build, lead, and develop teams while remaining hands-on when needed

• Experience in modernizing marketing systems, processes, and reporting infrastructure

• Bachelors degree required; MBA preferred

Non-Negotiables

• Has owned marketing outcomes inside a business, not just through outside client or vendor relationships

• Can speak credibly to marketing performance using metrics

• Has partnered closely with cross-functional leaders to drive positive outcomes

• Comfortable in a fast-paced, high-accountability environment

• Willing to be both strategic and hands-on

This is a well-established, growth-oriented home services company with a strong market presence in multiple locations nationwide and ambitious plans for continued expansion. The organization views marketing as a core growth engine and is making meaningful investments in talent, infrastructure, and performance improvement.

This role offers the opportunity to join a highly visible leadership team and make a direct impact on growth, brand strength, and market position.