Program Manager

Position: Program Manager – Location: Raleigh, NC (Hybrid) – Type: Full‑time – Schedule: Monday – Friday. Array Corporation is the leading technology‑enabled workforce solutions company whose mission is to fix how work is bought, sold, and delivered to enable access to the American Dream. You are a builder and an orchestrator. Array runs an agentic, AI‑powered GTM motion across multiple verticals and product lines, and this role exists to make sure every inbound program, campaign, event, and piece of enablement collateral runs on time, lands with the right accounts, and connects back to closed revenue. You will own everything between Marketing handing off demand and the AE closing the deal: the inbound programs, the ABM plays, the sales collateral, the field events, the enablement rollout, and the performance loop. You will work alongside vertical GMs to coordinate outbound plans and make sure the full motion is synchronized. The agents do the heavy lifting on execution. You make the calls on strategy, prioritization, and what gets shipped next. If you love building systems that scale, running programs with precision across multiple verticals, and working at the intersection of AI‑powered automation and human judgment, this role is for you. Day‑to‑Day Responsibilities Inbound Program Ownership Own the end-to-end inbound GTM motion across all verticals: campaign strategy and execution, content programs, SEO, webinars, paid campaigns, and landing pages Build and manage the Array Software & Services GTM calendar, coordinating all inbound activities across verticals and aligning timing with company-wide marketing launches from the CMO's org Partner with Marketing to brief vertical ICP and messaging so Marketing can execute demand generation, brand campaigns, and channel support that maps to GTM priorities Coordinate inbound capture routing: ensure form fills, content downloads, and event responses flow into the right sequences and are enriched and handed off correctly Design and execute ABM programs targeting priority accounts within each vertical, coordinating account intelligence, personalized content, and multi-touch engagement sequences using intent signals and behavioral data Field Events And Conference Strategy Own the Array Software & Services events strategy across all verticals: selecting events, defining the pitch logic per audience, coordinating product presence, and aligning pre- and post-event outreach Partner with Marketing, which owns event execution and media buying, to ensure GTM priorities are built into every event plan Own post-event follow-through: ensure engaged accounts are routed correctly, sequenced appropriately, and tracked to the pipeline GM Outbound Coordination Serve as the operational bridge between vertical GMs and the outbound motion, ensuring outbound plans are informed by inbound signals, ABM account lists, and campaign timing Work with GMs to build and refine outbound playbooks for each vertical, translating campaign intelligence into account targeting logic and sequencing strategy Maintain shared account lists across inbound and outbound so every vertical is running a coordinated, not fragmented, motion Coordinate with GMs on sales plays and pipeline generation activity, providing campaign context, collateral, and timing that support their execution Sales Enablement And Collateral Own the rollout of vertical sales collateral: pitch decks, one-pagers, battle cards, ROI tools, and playbooks, into AE workflows across all verticals Coordinate with the agentic collateral system to generate and update vertical and persona-matched assets as campaigns and market conditions evolve Partner with GMs to ensure the field has the right materials at the right stage of every deal, with messaging that reflects current positioning Translate campaign intelligence and win/loss data into rep-ready talk tracks and account-specific context Cross-Functional Orchestration Act as the single point of accountability for the vertical GTM calendar across inbound, events, ABM, content, and enablement Coordinate handoffs between Marketing (which owns brand, demand execution, PR, and the website), GMs, and Revenue Operations so nothing falls between teams Operate as the human in the loop within an AI-powered GTM system: interpret vertical signals, direct agent tasks, and decide what gets prioritized each week Bring together the shared alignment zone between GTM and Marketing: campaign execution, customer lifecycle contributions, and messaging adaptation Performance And Metrics Own MQL to Closed/Won conversion rate across all verticals as the primary measure of inbound program effectiveness Own the ROI of inbound spend: content, events, paid, ABM, and webinars measured against pipeline and closed revenue Run a regular performance review cadence with vertical GMs and the VP GTM, bringing conversion trends, campaign data, and spend efficiency into every cycle Feed performance data back into ICP targeting, content strategy, and campaign sequencing to continuously improve the motion What Success Looks Like A running GTM calendar that all verticals and Marketing are executing against, with no gaps and no missed handoffs ABM programs live for priority accounts across verticals, with measurable engagement and pipeline contribution MQL to Closed/Won conversion rate improving quarter over quarter, with a clear line of sight into what is driving it Inbound and outbound motions running in sync across every vertical, with GMs confident in the collateral, account lists, and campaign timing they are working from A repeatable ROI reporting model that connects inbound spend to closed revenue, reviewed regularly with leadership Position Requirements Background (any one of the following) GTM Operations or Revenue Operations at a multi-product B2B SaaS company with a vertical go-to-market motion Sales Enablement or Field Marketing leadership at a vertical SaaS, workforce tech, or services company Campaign Operations at a company running signal-driven, account-based, or multi-channel inbound programs Program Management spanning Marketing, Sales, and Product Operations in a B2B environment, where you owned the calendar and the handoffs You Have Done At Least Three Of These Run a vertical or industry GTM playbook end to end: built the calendar, drove the campaigns, owned the results review Designed and executed ABM programs targeting named accounts with personalized content and coordinated multi-channel outreach Owned a multi-channel inbound program across content, events, paid, webinars, and social on a tight calendar with measurable pipeline outcomes Operated inside an AI or agentic workflow as the human in the loop (you do not need to be an engineer, but comfort with AI tools is non-negotiable) Coordinated inbound and outbound motions with sales leadership, providing account lists, messaging, and campaign timing that drove the pipeline Run a regular performance review cadence with a GM, RVP, or VP Sales, including MQL to revenue attribution Technical Skills Salesforce fluency: read pipeline, trace MQL to Closed/Won conversion, and write task structure without admin support Marketing automation platform experience: HubSpot, Marketo, or equivalent Familiarity with ABM platforms or intent data tools such as 6sense, Demandbase, or similar Comfort working alongside AI agents and prompting them effectively Strong written communication for weekly executive and GM reporting Preferred Experience Prior exposure to workforce technology, staffing, human capital management, or the essential economy workforce verticals Experience running ABM programs at the vertical or segment level across staffing, logistics, QSR, healthcare, or similar industries Familiarity with signal-based or intent-driven campaign strategies and how to operationalize them alongside an agentic system Experience coordinating across multiple product lines or brands within a single GTM motion Background owning field events strategy end-to-end: event selection, on-site execution, and post-event pipeline conversion Why Join Us! Lead the modernization of a complete GTM system Work with cutting-edge AI tools and internal agents Partner directly with senior leadership Make an immediate impact on revenue acceleration Join a growing, high-energy organization building the future of workforce management We are proud to be an Equal Employment Opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. #J-18808-Ljbffr