Social Media Strategist

About Brand Revolt

Brand Revolt is a full service creative agency based in Provo, Utah.


Our clients include tourist destinations, internet service providers, law firms, hardware companies, and more.

THE REVOLT CODE

1. We help our clients build audiences they own, not audiences they rent through paid media.

2. Attention + Trust = Action. Every piece of work we do is in service of this equation.

3. Content earns attention. Community builds trust. Commerce is the action that follows.

4. The status quo is our brand enemy. Generic, paid-media-led marketing is what we exist to fight.

5. Defiant creativity and joyful rebellion is how we work.

6. Every project starts with strategy. If we don't know the strategy, we don't start execution.

7. Strategy is the decider. We are not married to tactics, even the ones we love.

8. Great content sits at the center of every good campaign.

9. Paid media is a component of strategy. It is never the strategy itself.

10. Every brand has something ownable. Our first job is to find it and build creative around it.

11. We don't do things because others are doing it. We don't copy. We lead.

12. We act like professionals in everything we do. Preparation, polish, punctuality, and follow-through aren't extras. They're the work. Sloppiness in any one touchpoint becomes a statement about our capability in all of them.

13. The team is the product. We protect each other's focus, cover each other's gaps, and tell each other the truth when something's off.

14. We own our work, our words, and our mistakes. When something's wrong, we raise it early and fix it visibly.

15. We challenge our clients' assumptions. We are advisors, not order-takers. Respectful pushback is our job.

16. Every touchpoint with a client is professional. They judge our capability by the smallest interactions.

17. Everything we do must ladder up to the client's strategy. Billable noise erodes the relationship.

18. We choose long-term relationships over short-term earnings, always. Partnership means going above and beyond.

19. Boldness over comfort. Challenging assumptions, defending unconventional ideas, and having hard conversations all take nerve. If you're not willing to be bold, you can't be part of a revolt.

About the role

A social media strategist to lead our organic media department-

This isn't a "post and report" role - it's a seat at the decision-making table for client accounts. You'll own the strategy, set the standards, and build something better than what exists today.

You'll inherit strategic ownership of current Brand Revolt-managed social media channels, and your job is to elevate the entire operation: sharpen the strategy, establish best practices grounded in evidence, and streamline content creation and channel management. It will be important to effectively leverage outsourced help (internal team first, contractors as needed, interns, etc) and AI in order to streamline repeatable processes and ensure you are able to focus on leading strategy and quality control. You'll also help us win new business by demonstrating the kind of proactive, data-informed thinking that sets us apart and selling brands on strategic social media/PR.

What you'll own

→ Social media strategy across client accounts - setting direction, owning the framework, and driving continuous improvement

→ Content creation as needed - outsourcing as needed; You will not be expected to create all organic social content, but we are looking for someone with a least basic ability to create posts / edit video / etc. We have on-staff designers and producers for more skilled needs.

→ Platform optimization and algorithm fluency - staying current on how platforms actually work and applying that knowledge to client results

→ Testing and experimentation - running structured tests, interpreting results, and making evidence-based recommendations (not just "I've heard people say that it's better to..." - let the data lead)

→ Brand differentiation - knowing when to apply best practices and when to break the mold to help a brand claim its own identity

→ Operational efficiency - building the systems, tools, and workflows that let you and the creative team execute well without burning out

→ New business support - contributing to pitches and proposals with a sharp point of view on organic media strategy

→ Maintaining social media profitability - helping ensure time and costs associated with social media stays within retainer and/or project budgets; identifying opportunities to strategically increase client investments related to content/PR.


The kind of thinking we need

Here's a real example of the kind of decision we need you to own:

Should we use third-party scheduling tools for social posts - and if so, which ones, under what conditions? Social platform reps say it doesn't affect reach. Plenty of practitioners say otherwise. We need someone who can research this rigorously, test it where needed, and come back with a defensible recommendation - not a gut feeling.

That's the job. You make the call, you show your reasoning, and you build confidence across the team and with our clients.

We also need someone who fully embraces AI to help maximize their production and efficiency. We are a human-led, AI-supported agency. If you're resistant to AI, this won't be the agency for you.

What shows you're a great fit...

• AI proficiency. Not just a willingness to utilize it, but experience utilizing it
• You get frustrated (don't even accept) when decisions are made on vibes instead of evidence
• You have opinions about platform strategy - and you can back them up, while still being collaborative
• You build workflows that make your team faster without making content worse
• You can tell the difference between a brand that's following trends, one that's setting them, and which type your client's brand ought to be
• You enjoy sharing your learning and insight with others for their growth and understanding
• You write pitch decks and contribute to winning a client
• Experience managing accounts on Instagram, Facebook, TikTok, YouTube, LinkedIn

Reporting structure

This role reports to the Creative Director. For the time being, you will be the sole full-time employee focused on social media strategy, but we may expand as client needs increases. Help us grow our team be maximizing our social media offering!

Collaborating with the Creative Director, you will help ensure the social media accounts you manage are connected to greater brand identities and strategy for clients. While the CD may need to help communicate or sell new processes, tactics or direction with other agency departments and/or client teams, you will be expected and encouraged to make the case to the CD for such changes when you see fit. Then, we can push in the same direction.

Anticipated Compensation

$50,000 - 60,000 base salary

Benefits include:

• Health/vision/dental/life insurance program
• 401(k) match after 1 year of employment
• PTO
• Maternity / Paternity Leave
• Flexible work-from-home