Performance Based Pay Per Lead Social Media Marketing Pro

Performance-Based Social Media Lead Generation Specialist

The Performance-Based Social Media Lead Generation Specialist is a results-driven role focused on owning the end-to-end strategy and execution of paid social campaigns. The primary objective is to drive high-quality, sales-qualified leads (SQLs) while maintaining a strict focus on lead quality and cost efficiency.

This could be a remote working position if desired.

Unlike traditional salaried roles, this position is compensated based on the volume of valid leads generated, requiring a professional with a deep "owner's mindset" toward campaign scaling and optimization.

A performance-based social media pro must be an expert in Meta and TikTok Ads Manager capable of managing the entire funnel from ad creative to landing page optimization. Their primary focus is driving qualified leads while monitoring metrics like CPL and ROAS. Because they are paid per lead, they must possess strong analytical skills and a proactive, data-driven mindset to ensure the campaigns remain profitable and scalable.

To succeed in a pay-per-lead model, the specialist must manage the full conversion funnel:

• Campaign Strategy & Execution: Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn
• Lead Quality & Funnel Optimization: Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality
• Creative & Copywriting: Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas
• Landing Page Management: Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking
• Continuous A/B Testing: Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time
• Data Analysis & Reporting: Monitor performance metrics daily, providing actionable insights on lead quality scores and attribution

The ideal candidate must be an expert in the following technical areas:

• Platform Expertise: Deep proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
• Tracking & Attribution: Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs) to ensure every lead is accurately recorded
• Analytics Tools: Proficiency in Google Analytics 4 (GA4) and CRM platforms like HubSpot to track the lead journey from click to close
• AI & Automation: Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization
• Compliance Knowledge: Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance

Qualifications

• Experience: 1+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results
• Education: Bachelor's degree in Marketing, Business, or a related field is preferred
• Certifications: Valid certifications in Meta Blueprint, Google Ads, or HubSpot Marketing are highly desirable
• Mindset: Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to output

Success in this role will be measured by:

• Lead Volume: Total number of valid leads generated within a specific timeframe.
• Cost Per Lead (CPL): Maintaining lead costs within the agreed-upon threshold
• Lead Quality Score: The percentage of leads that meet the "Sales-Qualified" criteria
• Conversion Rate: The efficiency of landing pages and ad creative in turning traffic into leads
• Per Lead Commission: A fixed dollar amount paid for every "Qualified Lead" that meets the pre-defined criteria (e.g., verified email, phone number, and specific intent markers)
• Bonus Tiers: Additional incentives for exceeding monthly lead volume targets or maintaining a Lead Quality Score above a certain percentage.