Coordinator III, Marketing

Commitment to Mission This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential. Cultural Beliefs One LSC Student Focused Own It Foster Belonging Cultivate Community Choose Learning Job Description Purpose and Scope: The Coordinator III, Marketing supervises marketing staff, in addition to overseeing the college's website, social media presence, and marketing campaigns are visually compelling, engaging, and effective with target audiences. Acts as primary liaison between customer, designers and developers. Defines approaches and models to collect and document customer requirements. Provide training and support to end-users. Advises and leads customer to solutions while meeting system and process requirements. Works with project teams to facilitate design of components of Content Management System. Essential Job Functions: Supervises Marketing staff and daily operations for the Digital Marketing Intelligence Center as needed Develops and implements integrated marketing strategy Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms. Serve as project coordinator for major marketing events and initiatives Acts as author and trainer for the Content Management System, SharePoint, and digital marketing and data analytics tools Analyze data to make informed marketing decisions, and create dashboards that highlight key data, trends, and opportunities Acts as liaison between content owners, customers, end users, designers and developers to ensure all protocols followed and customer's needs are met Consult with customers to identify Web needs and advises on acceptable solutions Serves as project manager for campus-based Web initiatives, ensuring proper use of resources Creates and designs interfaces that ensure optimal usability for multiple audiences and are compliant to 508 and other regulations, and audience specific. Creates templates, navigation structures and other graphic elements Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system Prepares illustrations for use in documents and the Web by using various graphic design hardware and software Arranges publications and page layouts according to aesthetic and branding standards, applies knowledge of layout and computer software May write, edit, and produce engaging, on-brand content tailored to all social media platforms Responsible for other reasonable, related duties as assigned Knowledge, Skills, and Abilities: Experience in and knowledge of Web and marketing analytics tools, including but not limited to Google Analytics and Adwords Experience with website usability, responsive (mobile), email engagement, and social media strategy Possess graphic design skill set Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment Strong writing, editing, project management, and communications skills Must be able to work, perform with deadlines Ability to adapt to a changing environment Ability to work on a database-driven enterprise-level website developed in environments such as ColdFusion, ASP, or ASP.NET Physical Abilities: The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking, standing, bending, carrying of light items, or driving an automobile. No special physical demands are required to perform the work. Work Schedule & Conditions: PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipment Internal and external contacts as needed to carry out the functions of the position Work is performed in a climate-controlled office with minimal exposure to safety hazards Required Qualifications: Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience Preferred Qualifications: Experience in content management systems (e.g. Estrada, Vignette) Experience in portal design and implementation Experience in marketing or journalism Experience with digital photography Experience with Adobe Photoshop Experience with Adobe software programs Experience in public relations, marketing, or communications Salary Hiring salary range is $48,152.00 - $55,375.00 Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Lone Star College is an EEO Employer. All positions are subject to a criminal background check. Lone Star College participates in the E-Verify program, which provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States. #J-18808-Ljbffr