Media Planner
$46.87k - $109.86kFull-time
Comcast
Role Description
Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding of the client objective. Responsible for all pre-sales activities, from receipt of the request for proposal, pricing and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals. Works with moderate guidance in own area of knowledge.
Job Description
Core Responsibilities
- Creates proposals across different media platforms adhering to all rate cards such as: Linear (Market & National), Linear Addressable, VOD, IP/OTT, Digital Display, and Native/X1 Guides.
- Conducts proper analysis to determine optimal inventory to deliver on client goals, customizing for specific target audiences when needed.
- Advises upon pre-empt notices, overall reporting, and other related inventory information.
- Proactively develops alternative recommendations when client inventory/specification requirements cannot be met.
- Applies previous campaign learnings to consistently improve schedule building over time.
- Demonstrates an expertise in our systems and tools (inventory, rate generation, Strata, etc.), and provides feedback for areas of potential improvement.
- Collaborates cross functionally with varying departments, such as Advertising Operations, Campaign Management, Sales, Data Insights, Sales Development, Business Operations, and Finance etc. to help support all business needs.
- Consistently exercises independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Qualifications
- Analytical Thinking
- Campaign Development
- Collaboration
- Critical Thinking
- Media Planning
- Prioritization
- Time Management
Requirements
- Bachelor's Degree preferred, or a combination of coursework and experience, or extensive related professional experience.
- 2-5 Years of relevant work experience.
Compensation
- National Pay Range: $46,874.25 USD - $109,861.52 USD
- Illinois Pay Range: $49,803.89 USD - $96,678.13 USD
- Colorado Pay Range: $52,733.53 USD - $101,072.59 USD
- Hawaii Pay Range: $61,522.45 USD - $92,283.67 USD
- Washington DC Pay Range: $67,381.73 USD - $101,072.59 USD
- Maryland Pay Range: $55,663.17 USD - $101,072.59 USD
- Minnesota Pay Range: $52,733.53 USD - $92,283.67 USD
- New York Pay Range: $55,663.17 USD - $109,861.52 USD
- Washington Pay Range: $52,733.53 USD - $105,467.05 USD
- New Jersey Pay Range: $58,592.81 USD - $105,467.05 USD
- Vermont Pay Range: $55,663.17 USD - $87,889.21 USD
- Massachusetts Pay Range: $58,592.81 USD - $105,467.05 USD
- California Pay Range: $52,733.53 USD - $97,654.68 USD
Benefits
- Best-in-class benefits to eligible employees.
- Support for physical, financial, and emotional well-being.
- Personalized options and expert guidance.
Vacancy posted 2 days ago
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