Senior Omnichannel Orchestration Lead (1290)

Senior Omnichannel Orchestration Lead

Axtria is looking for a Senior Omnichannel Orchestration Lead to join our team and partner directly with the commercial organizations of the world's leading pharmaceutical companies. This is a senior, client-facing role that blends two halves: roughly 50% delivery leadership, sitting at the center of how modern pharma engages HCPs and patients across a portfolio of clients, and roughly 50% business development, helping Axtria win and grow omnichannel engagements. On the delivery side, you will architect the seamless integration of personal (field-based) and non-personal promotion (NPP) channels with AI at the core, designing intelligent, data-driven journeys where every touchpoint, from a sales rep visit to email, web, programmatic media, is sequenced, timed, and personalized to maximize impact while staying fully compliant. On the growth side, you will shape solutions, lead proposals, and build pipeline that positions Axtria as the omnichannel partner of choice. If you are curious, love new technology, and want to shape where AI-powered commercial engagement is heading, this is your seat at the table.

The ideal candidate brings 1215 years of pharmaceutical industry experience and a demonstrated track record of orchestrating omnichannel journeys across both field and non-personal channels, paired with the commercial instincts to grow client relationships and win new business. You thrive in matrixed environments, moving fluidly across brand, sales, medical, analytics, and IT, and you are energized by being the person clients turn to for answers. As a senior Axtria advisor you will work across a portfolio of pharmaceutical clients rather than a single account, so this is a hybrid role with regular in-person collaboration alongside client and internal stakeholders.

Design and govern the end-to-end omnichannel orchestration strategy across a portfolio of clients, connecting field and NPP channels across multiple brands and therapeutic areas. Partner with client analytics, brand and sales leadership to define channel sequencing rules, trigger logic, and AI-powered NBA frameworks that learn from engagement data and respect HCP/patient preferences and channel fatigue thresholds. Serve as the trusted advisor and primary liaison across client marketing, sales operations, data/analytics, and technology teams, translating orchestration strategy into executable business rules and machine-learning models within CRM and marketing automation platforms.

Lead cross-functional governance forums that align client stakeholders on orchestration priorities, measurement, and continuous optimization. Define and monitor KPIs for orchestration effectiveness (channel mix, engagement lift, message frequency, and user experience) and turn insights into iterative, data-driven improvements. Ensure orchestration design complies with the regulatory, legal, and privacy requirements governing pharmaceutical promotion. Be the go-to subject matter expert on omnichannel best practices and emerging AI and martech capabilities, actively scouting new technology and bringing bold recommendations to client and Axtria leadership. Manage vendor, agency, and platform partnerships supporting orchestration execution.

Drive business development in collaboration with the dedicated BD partners: shape omnichannel solutions and lead the response to client RFIs and RFPs, partnering with Axtria sales and solution teams to craft winning proposals. Identify and pursue new-logo opportunities and expansion within existing accounts, building and qualifying pipeline across the pharmaceutical/life sciences market. Establish market presence and thought leadership, representing Axtria's omnichannel point of view externally and converting relationships into engagements. Support account planning and commercial strategy, positioning Axtria as the omnichannel partner of choice across the region.

• 1215 years of experience in the pharmaceutical/life sciences industry, with direct experience in commercial, marketing, or sales operations roles.
• Demonstrated, hands-on experience orchestrating both field and non-personal promotion channels.
• Track record of business development: shaping solutions, contributing to RFIs/RFPs, and growing client relationships or pipeline.
• A genuine curiosity for AI, GenAI, and emerging martech, and the drive to put new technology to work for clients, is what will set you apart.
• Bachelor's degree required; advanced degree a plus.
• Must be based in the New York, New Jersey, or Pennsylvania region and able to work under a hybrid model with regular in-person collaboration and travel to client sites.
• Experience with pharma CRM and marketing automation/orchestration platforms is expected, and familiarity with AI-driven decisioning tools is a strong plus.
• A strong understanding of the pharma regulatory and compliance environment is essential.

1. Omnichannel journey design & orchestration: ability to architect end-to-end HCP/patient journeys across channels.
2. Pharma field force operations knowledge: deep familiarity with rep-triggered and personal promotion workflows.
3. Non-personal promotion (NPP) channel management: hands-on experience with email, web, programmatic execution.
4. CRM, marketing automation & AI decisioning platform expertise: Veeva CRM/Align, Salesforce Marketing Cloud, Tealium, and emerging AI/decisioning tools or comparable platforms.
5. AI-powered next-best-action & trigger-based logic design: building rules engines and machine-learning models that sequence channels intelligently.
6. Business development & solution selling: shaping omnichannel solutions, leading RFI/RFP responses, and building qualified pipeline across pharma accounts.

1. Cross-functional stakeholder management: influencing brand, sales, medical, analytics, and IT teams without direct authority.
2. Data-driven decision making & analytics fluency: comfort defining KPIs, interpreting engagement data, and translating analytics into AI-enabled action.
3. Regulatory & compliance acumen: working knowledge of typical pharma MLR guidance and FDA promotional guidelines.
4. Change management & governance facilitation: leading forums that drive alignment across matrixed teams.
5. Vendor/platform partner management: overseeing external partners delivering orchestration technology and services.
6. Commercial acumen & deal shaping: scoping engagements, framing value propositions, and navigating client procurement and buying cycles.

This is a chance to build your career at the leading edge of AI-powered commercial engagement, one of the hottest spaces in life sciences. At Axtria you will work across the biggest names in pharma, tackle problems that genuinely move the needle for patients, and grow into a recognized expert whose recommendations shape how clients engage the market. You will have room to advance, whether that means leading larger client engagements, driving the growth of Axtria's omnichannel business across the region, expanding into new therapeutic areas and technologies, or growing into broader leadership over time. If you are curious, ambitious, and energized by new technology, Axtria is where you turn that drive into impact.

Salary range for this position is $157,600 to $205,425 annually. The actual salary will vary based on applicant's education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant's geographic location. The salary range reflected is based on a primary work location of Berkeley Heights, New Jersey. The actual salary may vary for applicants in a different geographic location.