Director of Sales and Marketing

The Director of Sales & Marketing is responsible for development and execution of a Marketing Plan that includes outside sales, inside sales, public relations, media and consumer communications.

Benefits Include:

• Medical Insurance - HDHP or PPO (Full-time employees only)
• Vision/Dental/Life Insurance (Full-time employees only)
• Health Savings Account with Company Match (Full-time employees only)
• Flexible Spending Account
• Company matching 403(b) Plan
• Paid Vacation
• Personal, Sick and Holidays
• Paid Volunteer Program
• Total Care EAP (Employee Assistance Program)
• Wages on Demand

These benefits may be reduced depending on FT, PT, PRN or temporary job status. To receive certain benefits, eligible employees may be required to meet participation requirements and pay required premiums and other contributions.


Bethesda Senior Living Communities reserves the right to pay a wage/salary that is lower or higher than the above posted compensation range.


Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Maintains census budget goals on a monthly basis.
• Provides relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
• Develops and maintains relationships with physicians, discharge planners, social workers and community organizations to increase referral base.
• Conducts community outreach and territory management in the market as defined by the community.
• Provides individualized sales tours, ongoing follow-up, and closing for all interested guests. Responsible for meeting weekly and monthly sales activity goals.
• Communicates daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
• Coordinates all admissions with the Community Leadership Team.
• Maintains sales board and sales reports on a weekly basis and communicates census development daily to management.
• Maintains sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising and center events.
• Reviews Enquire LEADS Reports on a weekly basis to identify weakness, manage follow-up and proactively close sales.
• Completes annually and executes ongoing strategic marketing plan and advertising plan.
• Completes a competitive analysis bi-annually.
• Coordinates with the Home Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
• Conducts on-going sales training with the Community BackUp Team on the sales process, individualizing tours and procedures for after-hour tours.
• Communicates with residents, families, visitors and employees in a positive manner following the our Core Values and Mission.
• Maintains confidentiality of residents personal information in and out of the community and protects and supports residents rights.
• Plans, executes, and maintains marketing and sales budget and spend-down.
• Maintains a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors and guests.
• Ensures adequate daily coverage for meal service by communicating with the Culinary Services Director and/or Host/Hostess, to include taking resident orders for meals, providing drink refills according to residents' / guests' requests, assists with the cleaning, resetting and preparation of the dining room in-between mealtimes.
• Performs all other duties as assigned or required.

Managerial Breadth/Scope of Job:


There is no direct supervisory responsibility unless there is a Marketing Assistant within the community. However, the Director of Sales & Marketing must work closely with other department leaders to ensure an easy transition of all admissions and tour schedules.

Knowledge/Skills/Abilities

• Proven knowledge of sales and marketing strategic planning.
• Excellent oral communication and interpersonal skills for meeting with potential residents, family members, physicians, social workers, discharge planners, employees, and managers.
• Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint.
• Excellent written communication skills for assistance in development of Community newsletter, brochures, letters to referral sources, and other opportunities that may arise.
• Must possess a current State Drivers License and excellent driving record.
• Demonstrates a SERVANT heart and attitude by following our Mission Statement.

Education and Experience:

Education: Bachelors Degree in Business with a Marketing emphasis or proven equivalent experience preferred.

Experience: Minimum two years of experience in successful marketing of an assisted living facility or similar background.

Working Environment:

• Position requires driving to outside referral sources offices during all seasons of the year.
• Position is 60% outside calls and 40% office time.
• Position requires ability to lift 10-pounds frequently.
• Position requires sitting, driving, walking, and standing for long periods of time based on activity being performed.