SEO Copywriter

About Factorial & Workana B2B LATAM: Factorial is a premier, internationally recognized HR technology pioneer, talent management innovator, and SaaS software leader on an absolute mission to help companies efficiently manage their people and HR processes. Through intuitive, highly scalable, and secure tech integrations, Factorial’s platform simplifies the daily operations of business teams across global landscapes. Sourced through Workana’s premium B2B LATAM recruitment network, this initiative equips high-agency content professionals with an uncompromised remote canvas to lead inbound digital strategies. The organization provides writers with deep analytical tools to run search engines, turn mountains of click telemetry into structured data assets, and drive organic conversions safely worldwide.

Position Overview

We are seeking a highly analytical, narrative-driven SEO Copywriter to join our core centralized marketing division in a full-time remote contract capacity across Latin America (including Colombia, Mexico, Peru, Argentina, Chile, and Panama). Operating as a key strategic voice within our B2B LATAM group, you will step up to claim individual operational accountability for generating highly search-optimized copy that drives consistent organic traffic, expands brand positioning, and converts raw intent into qualified business leads. Shifting completely away from routine un-optimized blogging or passive translation tasks, you will act as a principal search technologist—structuring semantic keyword frameworks, executing data-led content audits, and mapping out user search intent cleanly inside our digital ecosystems.

Key Responsibilities

• High-Conversion Content Generation: Create, polish, and deploy high-performing, SEO-optimized copy—including comprehensive blogs, tailored landing pages, educational articles, and resource guides—natively utilizing SEO inbound marketing principles.
• Data-Driven Keyword Research: Conduct rigorous keyword research and search trend analysis using professional telemetry to identify high-value customer acquisition pathways.
• On-Page SEO Optimization Triage: Audit and upgrade active legacy articles, systematically improving search rankings through proper heading tag usage, structural internal linking, meta element configuration, and readability enhancements.
• Cross-Functional Brand Alignment: Partner closely with internal design, product, and localized sales squads to develop cohesive, high-impact content that strictly respects the brand’s tone of voice.
• Funnel Performance Analysis: Track and analyze content performance rows (organic sessions, page rankings, bounce rates, and inbound conversion actions) natively leveraging Content Writer tracking frameworks.
• Content Management System (CMS) Publishing: Format, upload, and publish visual text items cleanly, ensuring absolute formatting consistency across web infrastructures (such as WordPress).

Required Skills & Qualifications

• Proven professional history running advanced SEO copywriting, commercial content writing, inbound digital marketing, or search visibility consulting.
• Deep, authoritative command of on-page SEO mechanics, keyword mapping, semantic topic clustering, and search engine algorithm guidelines.
• Expert-tier background auditing search telemetry, tracking user indexes, and managing content assets natively utilizing SEO monitoring architectures (specifically strong hands-on experience with Google Analytics, Google Search Console, SEMrush, or Ahrefs).
• Language Requirements: Exceptional, absolute mastery of written and verbal communication mechanics in **Spanish**, demonstrating perfect spelling and grammatical construction, with an ability to interpret business data into actionable content.
• Outstanding project coordination skills, displaying a strong self-starter velocity and the capacity to juggle multiple asset requests simultaneously.
• Location Context & Engagement Model: Position open exclusively to qualified writers based permanently and resident within **Colombia, Mexico, Peru, Argentina, Chile, or Panama** to operate under a 100% remote contract framework through Workana.

Preferred Strategic Indicators (Nice to Have)

• Prior commercial content marketing history operating explicitly within a B2B SaaS platform, cloud HR tech startup, or hyper-growth business software provider.
• Hands-on functional familiarity utilizing modern inbound automation platforms and publishing directly within WordPress environments.
• An intermediate to advanced proficiency level in written and spoken English to facilitate multi-national corporate coordination loops.
• An outcome-driven personal philosophy rooted in high data curiosity, a passion for turning complex HR topics into simple, scannable stories, and a relentless drive to consistently outrank corporate competition.

What We Offer

• Competitive Latin American Contracting Framework: An attractive full-time freelance compensation structure tailored precisely to evaluate your SEO authority, Spanish copy craftsmanship, and B2B SaaS marketing velocity.
• The exceptional professional canvas to directly direct, shape, and engineer the inbound organic pathways power-routing client acquisitions for a major HR software innovator.
• Profound work-from-home remote parameters offering an elite distributed workplace arrangement across select LATAM hubs, complete scheduling trust, and zero physical geographic office commuting friction.
• Access to elite lifelong professional integration, working alongside data analysts, visual designers, and growth marketers within a highly collaborative digital workplace culture.