Senior Copywriter

Senior Copywriter - Orlando, FL (Maitland, FL)
• Hybrid Schedule: 3 days per week in office/2 days per week remote; Full time, M-F
• Being authorized to work in the U.S. is a precondition of employment.
• Exempt/Salary Range: $85,000-105,000/year. Position eligible for additional incentives including bonus, 401(k) match, health and welfare benefits, amazing culture, growth opportunity and more!!

Company Overview

At FairSquare, we are committed to providing innovative financial solutions that empower our customers to achieve their goals. Our team is dedicated to excellence, integrity, and customer-centric service. We're seeking a talented Senior Copywriter to join our dynamic Brand team and help us effectively communicate our brand's voice and values.

Job Summary

As a Senior Copywriter, you'll be a hands-on creative force, producing high-quality, high-performing copy across print and digital channels that brings our brands to life and supports our marketing and business objectives. Working closely with the Sr. Director of Brand Marketing and the broader creative team, you'll help shape and sustain a distinct brand voice that resonates with our audiences. This is a craft-focused role for a writer who thrives on producing excellent work, raising the bar through example, and lending guidance to junior writers and freelancers without the responsibilities of direct management.

Key Responsibilities
• Content Creation: Write and edit high-quality, high-performing, engaging content for each of the FairSquare brands, across diverse formats including direct mail, website, email, SMS, organic & paid social, TV/animation/video scripts, and more. Ensure consistency in tone, style, and messaging across each brand and all channels.
• Audience Insight: Use data and audience insights to inform your writing and adapt techniques to meet the needs and preferences of different target audiences.
• Execute Creative Strategies: Partner with the Sr. Director of Brand Marketing and creative team to translate brand and campaign strategies into compelling copy. Proactively contribute ideas and concepts that address business needs, target audiences, and marketing objectives.
• Mentor and Elevate: Provide constructive feedback and informal guidance to junior writers and freelancers, helping raise the quality of the team's output. Model creative excellence and a collaborative spirit.
• Support Brand Consistency: Apply and help evolve brand guidelines to ensure cohesive, effective communication across all written assets and platforms.
• Collaborate Across Teams: Work closely with Brand team members, the UX/UI team, the broader Customer Experience Division, and other departments to integrate copy into campaigns and initiatives. Communicate clearly and stay aligned on project goals and deliverables.
• Manage Your Workflow: Coordinate with the Project Managers and Sr. Director of Brand Marketing on priorities, timelines, and quality. Deliver projects on time and within scope.
• Trend & Technology Analysis: Stay current on industry and SMB customer trends, AI tools and technologies, and best practices in content creation (including SEO/LLMs) and storytelling. Proactively explore and adopt new tools to keep our work fresh, relevant, and efficient.
• Quality Assurance: Edit and proofread your own work and, when asked, others' - ensuring accuracy, clarity, and adherence to brand guidelines.
• Present: Share concepts and copy with the Sr. Director of Brand Marketing and stakeholders, clearly explaining the rationale behind creative decisions. Incorporate feedback and iterate as needed.

Knowledge, Skills and Abilities Required
• Education: Bachelor's degree in Communications, Journalism, English, or a related field.
• Experience: 5-8 years of professional writing experience, with a proven track record of producing highly effective, high-performing creative work across multiple projects and channels at once.
• Skills:

• Exceptional writing, editing, and proofreading skills, with knowledge of best practices across print and digital channels.

• A passion for storytelling and the ability to develop original, impactful content.

• Excellent communication and interpersonal skills.

• Strong understanding of writing principles, branding, and user experience.

• Ability to think strategically and creatively, with a focus on problem-solving.

• Proven ability to leverage AI tools within the writing workstream to create efficiency and scale, produce high-performing UX writing for web and other digital experiences while ensuring SEO/LLM effectiveness, keep pace with competitor marketing, and stay up to date on developments in the macro environment as they pertain to our customer base.

• Experience working on multiple brands simultaneously in a fast-paced environment.

• A strong working knowledge of the latest AI tools and emerging technologies, with a genuine enthusiasm for keeping pace as they evolve.

• Experience working for a small business is a plus.

• Retail or other highly competitive writing experience is a plus - work that must grab attention fast and perform with audiences who have little to no time to spare.
• Portfolio: A strong, comprehensive portfolio showcasing your writing across projects, brands, and channels - including the results your work drove.

Physical Demands
• Working in a temperature-controlled office environment
• Sitting at a desk for long periods of time while viewing multiple computer screen monitors
• Potential lifting of boxes around 5-10lbs

Why FairSquare?
• Positive, energetic, passionate, business casual environment with management who are committed to your success.
• We're committed to fostering talent and providing opportunities for personal and professional growth.
• Health insurance for you and your family, matching 401K retirement plans, and education stipends.
• Numerous employee events throughout the year, including our annual traditions such as a Day at the Del Mar Racetrack, Holiday Party, Concerts & Sporting Events and more.

FairSquare serves the small business community. Since 1999, we have provided more than $3 billion in funding to over 50,000 customers to support their working capital and equipment financing needs. We are one of the country's largest private providers of small business loans, having funded more than $3 billion to help small businesses grow. Our personal approach helps strengthen small business owners and we pride ourselves on being a resource they can trust. We are believers in small business owners.

FairSquare is an Equal Opportunity Employer.