Event Solutions Sales Executive

Event Solutions Sales Executive

The Event Solutions Sales Executive is a sales hunter and strategic account builder responsible for driving new revenue growth across SmartSource's event, exhibit, AV, IT, and interactive technology solutions. This role is built for a consultative seller who can identify opportunity, engage executive-level stakeholders, uncover business needs, and position SmartSource as a trusted partner throughout the customer journey.

The ideal candidate brings proven experience in live events, trade shows, exhibits, experiential marketing, event technology, AV production, or a related B2B services environment. This person is comfortable prospecting, managing complex sales cycles, responding to RFPs, developing proposals, building business cases, and collaborating across internal teams to move qualified opportunities from first conversation to signed agreement.

This role reports to the VP of Sales, Event Solutions.

Core Responsibilities

• Act as a front-line representative of SmartSource through inbound and outbound outreach, creating meaningful connections that lead to long-term client partnerships.
• Actively pursue leads, prospect target accounts, qualify opportunities, and build a disciplined pipeline across enterprise, mid-market, agency, exhibit, and event clients.
• Engage key decision-makers and influencers through email, phone, social, in-person meetings, industry events, and relationship-driven business development.
• Run thoughtful discovery sessions to understand client goals, business challenges, event requirements, stakeholder priorities, and buying criteria.
• Align SmartSource solutions to client objectives by connecting event technology, AV production, exhibit support, IT, digital signage, interactive solutions, and onsite service into clear business value.
• Evaluate sales opportunities and make sound decisions about strategic fit, core value, commercial potential, and resource requirements.
• Develop pitches, capabilities presentations, strategic ideas, tactical recommendations, written proposals, RFP responses, quotes, and business cases.
• Review client RFPs and quotes with operations, sales leadership, production, and solutions stakeholders to ensure accuracy, feasibility, profitability, and strong positioning.
• Negotiate terms and conditions and prepare detailed agreements based on client needs, SmartSource standards, and approved commercial parameters.
• Clearly communicate client goals, scope, strategic priorities, and tactical requirements to internal teams so project execution meets client expectations.
• Collaborate with Marketing, Solutions, Operations, Production, and Account Management to deliver a seamless client experience from first conversation through signed agreement and handoff.
• Represent SmartSource at industry events, conferences, client meetings, trade shows, and networking opportunities to increase visibility and open new markets.
• Maintain accurate CRM records, pipeline stages, next steps, activity history, and forecasting data in Salesforce, HubSpot, or other required systems.
• Provide feedback on market trends, competitive activity, client needs, messaging, sales process, and future solution development.
• Support team growth by sharing experience, mentoring newer team members, and contributing to improved messaging, strategy, and go-to-market execution.

Requirements

• 3+ years of proven B2B sales experience in trade shows, exhibits, live events, experiential marketing, AV production, event technology, IT rentals, or a related service-based industry.
• Demonstrated success in new customer acquisition, account penetration, client retention, and relationship expansion.
• Strong ability to build and manage a sales pipeline, prioritize qualified opportunities, and move complex deals forward with discipline.
• Proven success engaging executive-level stakeholders, decision-makers, influencers, procurement teams, and cross-functional client groups.
• Strong consultative selling skills with the ability to connect client goals, event requirements, and technology solutions into a compelling value proposition.
• Excellent written, verbal, presentation, interpersonal, and negotiation skills.
• Ability to develop proposals, presentations, RFP responses, strategic recommendations, and client-facing business cases.
• Strong organizational skills and attention to detail, with a proactive, responsive, goal-oriented, and customer-focused working style.
• Comfort working cross-functionally with sales, operations, production, marketing, solutions, and account management teams.
• Proficiency with CRM and sales tools such as Salesforce, HubSpot, Zoom, Slack, Microsoft Office, and related planning/reporting platforms.
• Familiarity with structured sales methodologies such as MEDDICC, BANT, or SPIN Selling is a plus.
• Positive, resilient, can-do approach with a commitment to continuous learning, professional growth, and improved performance.
• Expected travel: approximately 25%, based on client, event, and market needs.

What Success Looks Like

• Consistently delivers new revenue growth by securing high-value opportunities with enterprise and mid-market clients.
• Builds repeatable, long-term relationships that expand beyond a single project, event, or stakeholder.
• Creates strategic pipeline volume and velocity by identifying opportunities aligned with SmartSource's core growth priorities.
• Positions SmartSource as a trusted advisor and partner of choice for event, exhibit, AV, IT, and digital technology solutions.
• Improves client confidence by translating business needs into clear, executable, commercially sound technology recommendations.
• Strengthens SmartSource's market presence by representing the company at key industry events and opening doors into new accounts and verticals.
• Partners effectively across internal teams to accelerate deal cycles, reduce handoff friction, and improve the client experience.
• Contributes to sales team development through mentorship, knowledge-sharing, stronger messaging, and continuous process improvement.

Why SmartSource

SmartSource offers a fast-paced, dynamic, and supportive environment where strong sellers can build a meaningful career with an industry-leading company. Team members are given the tools, resources, cross-functional support, and market credibility needed to succeed.

SmartSource values collaboration, inclusion, curiosity, accountability, and continuous improvement. The company invests in its people through mentorship, resources, and opportunities because individual growth directly strengthens team and client outcomes.

Equal Opportunity Statement

SmartSource is an equal opportunity/affirmative action employer. SmartSource does not discriminate on the basis of race, color, religion, gender (including non-binary/third gender), transgender status, gender identity or expression, sexual orientation or affectional preference, national origin, citizenship, age, disability, status as a protected veteran, military status, marital status, or status in any group or class protected by applicable federal, state, or local law. SmartSource makes reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act, the Rehabilitation Act, and applicable state and local laws.