Marketing Program Manager

About Us:
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing - we strive to build a community where everyone feels supported and seen.


About the Job:
Comfrt is seeking a highly organized and proactive Marketing Program Manager to drive cross-functional execution across product launches, marketing campaigns, partnerships, creator initiatives, and key business priorities. This role serves as the operational backbone of the marketing organization, ensuring stakeholders stay aligned, deadlines are met, risks are identified early, and launches execute seamlessly. The ideal candidate thrives in fast-paced environments, loves bringing structure to ambiguity, and can manage multiple complex initiatives simultaneously while maintaining exceptional attention to detail.

Product Launch Management:

• Own end-to-end launch timelines for product launches and key marketing initiatives
• Facilitate launch kickoffs and maintain project plans
• Coordinate stakeholders across Creative, Growth, Brand, Influencer, Social, Product,
• Operations, Merchandising, and CX
• Ensure launch readiness across all channels and storefronts (Shopify, App, Tiktok
• Shops)

Campaign & Marketing Operations:

• Maintain integrated marketing and product development calendar
• Coordinate campaign planning processes
• Track milestones, deliverables, and dependencies
• Surface risks and bottlenecks before they impact execution

Cross-Functional Program Management:

• Drive accountability across teams
• Facilitate recurring project meetings
• Document decisions and next steps
• Ensure clear ownership for all deliverables

Process Improvement:

• Build scalable workflows and operating procedures
• Improve launch planning and cross-functional communication
• Develop templates, trackers, and project documentation
• Continuously identify opportunities to increase organizational efficiency

Executive Visibility:

• Provide status updates to leadership
• Create launch recaps and post-mortems in partnership with the Data team
• Maintain visibility into key initiatives and business priorities
• Help leadership prioritize competing initiatives

Qualifications:

• 4-7+ years in project management, program management, marketing operations, or
• integrated marketing
• Experience working at a high-growth DTC, ecommerce, or consumer brand
• Strong experience managing cross-functional launches and campaigns
• Expertise with Asana, Monday, Notion, Airtable, ClickUp or similar platforms
• Exceptional communication and stakeholder management skills
• Ability to influence without direct authority
• Highly organized with strong attention to detail
• Comfortable operating in ambiguity and building process from scratch

Success Looks Like:

• Launches happen on time
• Teams know what they own
• Fewer last-minute fire drills
• Improved cross-functional alignment
• Greater visibility into priorities and risks
• Marketing moves faster without sacrificing quality

Why Join Comfrt?

• Be part of a purpose-driven company that's shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a
variety of backgrounds, perspectives, and skills.