Senior Director of Brand Marketing
VirtualVocations
Leading the marketing for Yahoo consumer products, the full-time Senior Director of Brand Marketing will develop positioning and go-to-market strategies, execute integrated campaigns, and build a high-performing team while driving brand growth and consumer engagement. Key responsibilities Develop positioning, messaging, and value proposition frameworks to communicate customer benefits and market differentiation Lead integrated marketing programs that connect product value to Yahoo's broader brand narrative and execute full-funnel campaigns Coach and develop a growing team while establishing scalable planning processes to improve execution and marketing effectiveness Required qualifications 12+ years of experience in product marketing, integrated marketing, or brand marketing Proven experience in developing positioning and go-to-market strategies for consumer-facing products Strong foundation in product marketing with the ability to translate complex product value into compelling narratives Experience leading integrated marketing programs that drive measurable business outcomes Demonstrated ability to lead and mentor high-performing teams while fostering collaboration and accountability
Vacancy posted 4 days ago
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