Senior Marketing Manager, Roofing Products Division

Senior Marketing Manager

OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal-opportunity employer prioritizing the safety of our employees and customers. The company values integrity, teamwork, diversity, trust, respect, commitment, and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts, Illinois, and Minnesota.

Position Overview

OMG's Roofing Products Division is a leading manufacturer and global supplier of high-performance, Factory Mutual-approved products for the commercial roofing industry. We manufacture highly engineered roofing fasteners, insulation adhesives and roof drains and supply other rooftop components including roof mounts. We're seeking a strategic and creative Senior Marketing Manager to lead our brand development to maximize the leverage our reputation in the Commercial Roofing industry. This key resource will collaborate cross-functionally to build and maintain a brand that stands out in a competitive market. Reporting to the Vice President, Sales & Marketing, this key position will oversee the full lifecycle of multi-channel marketing campaigns, from strategy to execution, while acting as a trusted advisor and growth partner. This role offers the opportunity to work across digital, traditional, and content-driven initiatives, and to identify upsell and cross-sell opportunities that add value. This is a high-visibility position where the Senior Marketing Manager's ideas will directly influence client growth, and this resource will have the autonomy to drive strategic decisions.

Responsibilities

• Promote Safety as the Number One priority of all OMG employees.
• Brand Strategy & Positioning
  • Define and evolve the brand's identity, voice, and positioning in alignment with goals.
  • Conduct market research and competitive analysis to inform brand strategy.
  • Develop brand architecture and guidelines to ensure consistency across channels.
• Campaign Development & Execution
  • Lead integrated marketing campaigns that reinforce brand values and drive engagement.
  • Partner with Sales and Product Management to deliver cohesive messaging and visuals.
  • Monitor campaign performance and optimize based on insights and KPIs.
• Cross-Functional Leadership
• Collaborate with Product Managers, Sales, and New Product Development & Innovation (NPDI) to align brand messaging.
• Serve as a brand ambassador internally, educating teams on brand standards and storytelling.
• Customer & Market Insights
• Analyze customer behavior, feedback, and trends to refine brand strategy.
• Leverage data to identify opportunities for brand growth and differentiation.
• Vendor Management
• Manage relationships with external agencies, designers, and consultants.
• Oversee creative briefs, timelines, and deliverables to ensure brand alignment.
• Industry Event Management
• Plan, coordinate, and execute company participation in industry trade shows and conferences.
• Partner with Sales and Product Management to ensure alignment of trade show objectives with business goals.
• Track ROI by analyzing leads, customer interactions, and post-event follow-up.
• Identify new trade show opportunities to expand brand visibility and market reach.
• Perform other tasks as assigned.

Requirements

• Bachelor's degree in marketing, communications, business, or related field; MBA a plus.
• 7+ years of progressive marketing experience, including leadership in brand strategy and campaign management.
• Proven track record of executing multi-channel marketing campaigns that drive measurable growth.
• Strong understanding of B2B marketing, ideally within construction, roofing, or industrial sectors.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience managing budgets, vendors, and cross-functional teams.
• Proficiency in CRM systems, marketing automation, and analytics tools.
• Familiarity with the commercial roofing or building materials industry preferred.
• Experience with lead generation and sales enablement strategies.
• Creative problem-solving and ability to balance strategic vision with hands-on execution.
• Demonstrated success in mentoring and developing high-performing contributors.
• Ability to act in a professional manner with employees and customers.
• Ability to demonstrate a positive attitude and good judgement.
• Strong presentation and delivery skills.
• Strong PC skills including experience with MS Office Suite.