VP, Marketing

About Us Help Shape the Future of One of America's Fastest-Growing Technology Companies. Empact Technologies is redefining how America's most critical infrastructure gets built. As an AI-native SaaS company, we're tackling one of the biggest challenges facing the industries powering our future: navigating an increasingly complex landscape of compliance, risk, and regulatory requirements. By pairing a cutting-edge AI-powered SaaS platform with expert managed services and deep industry expertise, we empower developers, EPCs, and asset owners to move faster, reduce risk, and confidently deliver projects at scale. Our rapid growth and market leadership have earned us the #27 spot on the 2026 Inc. 5000 list of America's fastest-growing private companies. We've already established ourselves as a leader in clean energy, helping some of the industry's largest players unlock billions in federal and state tax credits through prevailing wage, apprenticeship, domestic content, and FEOC compliance. And we're just getting started. Now, we're entering an exciting new chapter of growth, expanding our reach into the broader critical infrastructure market. With a proven platform, strong market momentum, and an enormous opportunity ahead, we're positioned to define an entirely new category of enterprise technology. This is a rare opportunity to join a high-growth company at a pivotal moment, help shape our market presence, build a category-defining brand, and play a direct role in scaling our next phase of growth. The Role We're looking for a visionary, results-driven VP of Marketing to shape Empact's next chapter of growth and establish us as the category leader in AI-powered compliance technology. Reporting directly to the CEO and serving on the senior leadership team, you'll have the opportunity to build and lead our marketing function, shape our go-to-market strategy, and directly influence how we compete, win, and scale. You'll own the Empact story, translating our AI technology and industry expertise into compelling messaging that resonates with enterprise buyers. From building a differentiated brand and enabling Sales to win to creating a predictable demand generation engine, you'll turn market opportunity into qualified pipeline, recurring revenue, and stronger customer relationships. Our buyers are risk-averse, and our solution is built for depth, applying AI and institutional compliance knowledge to hold every project to the highest standard. We need a strong B2B SaaS marketer who can bring our AI story to life for these buyers. This is a builder's opportunity with executive-level influence. You'll start with a lean team, have the freedom to shape the function, and scale it as we grow. We're looking for a strategic thinker who isn't afraid to roll up their sleeves, execute with urgency, and thrive in a fast-moving environment. Key Responsibilities Positioning and product marketing Develop deep knowledge of the markets we compete in and understand our strategy. Own Empact's positioning and messaging for each buyer type: developers, tax credit investors, EPCs and contractors, and asset owners. Make AI a clear, credible differentiator. Show buyers how Empact's AI reduces compliance risk and manual work, backed by customer proof points. Turn a complex regulatory landscape (prevailing wage, apprenticeship, Davis-Bacon, IRA tax credit requirements, FEOC) into clear, credible messaging for compliance, tax, and finance buyers. Lead competitive strategy by developing a deep understanding of competitors’ features, pricing, and messaging to sharpen Empact’s differentiation. Provide sales enablement including battlecards and case studies, continuously test them, and use win/loss analytics to refine them over time. Lead go-to-market for new SaaS products, AI functionality and for Empact's expansion into adjacent critical infrastructure markets. Own the market research required to build business cases and bring customer and market insight to the Product team to shape the roadmap. Lead generation and pipeline Define our ideal customer profiles and how we build target account lists. Lead account-based marketing for large enterprise accounts with multiple buyers. Set marketing strategy, budget, and channel investment across inbound and outbound programs. Hold the team accountable for results. Build and run a multi-channel lead generation engine across paid digital, search, content, webinars, events, partners, and outbound, with clear targets for each channel. Partner with Sales to define lead scoring, routing, and follow-up standards from marketing-qualified lead to opportunity. Own conversion rates through the funnel. Use AI and automation across marketing, including content production, personalization, intent data, and lead scoring, to scale output and efficiency. Own Empact's pipeline target, set with the CEO and Sales leadership. Success is measured on qualified pipeline from target accounts and on revenue influence. Drive growth on two fronts: win new logos and grow revenue from existing customers. Use customer marketing to drive retention, adoption of new modules, and expanded use of the platform. Own the marketing technology stack and reporting, including HubSpot and related tools. Give the CEO and Sales leadership clear visibility into pipeline, customer acquisition cost, and return on spend. Sales partnership Be Sales' strongest partner. Give the sales team the positioning, proof points, competitive tools, and pipeline they need to hit their numbers. Partner with Sales and Client Success leadership on account plans, pipeline reviews, and sales enablement. Embed marketing materials in every stage of the sales process. Work with the VP, Strategy & Partnerships on partner co-marketing programs and go-to-market plans for adjacent critical infrastructure markets. Team leadership Build, lead, and develop the marketing team. Report to the senior leadership team on marketing performance and return on investment. What We're Looking For 12+ years of B2B SaaS marketing, with strong product marketing experience. Built and led the marketing function at a SaaS company that scaled through hypergrowth. Owned a pipeline number across inbound, outbound, and account-based programs, with results you can show. Built the demand engine behind it, including marketing automation, lead scoring, and funnel reporting. Deep experience working side by side with sales. You know what the sales team needs to win and have built tools and programs they actually use. Experience carrying a quota yourself is a plus. Experience marketing complex products to enterprise buyers who can't afford mistakes. Hands-on: produces high-quality work personally while building a team. Experience marketing AI-powered products, and practical fluency using AI tools to make a marketing team more productive. Analytical and data-driven, curious, and willing to challenge how things are done. Excellent written, verbal, and visual communication. Preferred Experience in compliance, energy, project finance, or construction technology. Construction or energy SaaS experience selling to contractors, EPCs, developers, or asset owners. Experience in Governance, Risk and Compliance (GRC) Experience marketing a hybrid offering that combines a SaaS platform with a managed services option Experience with HubSpot and other marketing technology. Prior startup experience. Experience reporting to the CEO as part of a senior leadership team. Ability to learn a technical regulatory area quickly, with a specific example from your past work. Why Join Empact A rare seat. Shape how a fast-growing AI SaaS company defines its category, and take it into new markets. Room to grow. Work directly with a CEO who has scaled and led both venture-backed and public companies. The scope of this role can expand as the company grows. Remote-first. We are a 100% remote team with periodic in-person offsites. Competitive pay and equity. Benefits include: Medical, dental, and vision insurance 401(k) PTO, 12 company holidays, and 1 flex holiday Remote work stipend