VP of Marketing

Vice President of Marketing 5 days a week on site- Full Time Opportunity Location: New York City | Reports to: Chief Revenue Officer Position Overview Vice President of Marketing 5 days a week on site- Full Time Opportunity Location: New York City | Reports to: Chief Revenue Officer Position Overview Seeking a strategic, hands-on Vice President of Marketing to lead our marketing function and accelerate growth across open banking, embedded finance, and enterprise SaaS. This leader will strengthen our market positioning, generate qualified demand, and translate complex API-based solutions into clear business value for financial institutions, fintech companies, and technology partners. Working closely with Sales, Product, Technology, and the executive team, the VP of Marketing will own marketing strategy and execution across product marketing, content, demand generation, brand, communications, events, and operations. This is a hands-on position with direct responsibility for doing the work as well as leading the function. The VP will personally write and develop content, build and launch campaigns, execute marketing programs, and analyze results, while directing team members and external partners. This opportunity is well suited to an accomplished Head of Marketing, Senior Director, or VP ready to take broader ownership of a marketing function and build toward a future CMO role. Key Responsibilities Marketing Strategy and Positioning Develop and execute a marketing strategy aligned with Ninth Wave's revenue objectives, product roadmap, and growth priorities define target markets, buyer personas, and opportunities for expansion. Own corporate positioning and messaging across open banking, embedded finance, and SaaS, clearly differentiating Ninth Wave for executive, business, and technical audiences. Monitor market trends, customer needs, and competitors to inform go-to-market plans, campaign priorities, and product strategy. Product Marketing and Sales Enablement Translate API capabilities, data connectivity, security, and financial services use cases into compelling value propositions and market-specific content. Partner with Product and Sales on launches, solution messaging, and sales enablement personally write and develop case studies, white papers, presentations, product collateral, and competitive materials. Collaborate with technical and developer teams to create accurate content that supports evaluation, integration, and adoption by developers and technology partners. Demand Generation and Digital Marketing Personally build, launch, and optimize integrated campaigns across email, content, webinars, paid media, organic search, social media, and partner channels to generate qualified opportunities. Lead account-based marketing for target financial institutions and enterprise accounts align with Sales on lead qualification, nurturing, handoffs, and pipeline conversion. Own website content, SEO and SEM, landing pages, and conversion optimization manage external specialists and use testing to improve campaign performance. Manage Ninth Wave's social presence, with an emphasis on LinkedIn and engagement with financial services and fintech decision makers. Brand Communications and Industry Engagement Increase visibility and credibility through public relations, analyst engagement, thought leadership, speaking opportunities, award submissions, and relevant industry relationships. Plan and execute conferences, events, and webinars, including promotion, sales coordination, follow-up, and measurement of pipeline contribution. Develop partner marketing initiatives and joint campaigns that extend reach and support business development. Work with Legal, Compliance, and subject matter experts to ensure external claims are accurate and reflect applicable requirements reinforce security, privacy, and trust in brand communications. Marketing Operations and Team Leadership Own the marketing budget, allocate resources against priorities, and manage agencies, contractors, and vendors with clear accountability for results. Lead and develop the marketing team, identifying the capabilities and resources needed as the business grows. Oversee CRM integration, marketing automation, analytics, and reporting to support reliable data, campaign attribution, and coordination with Sales. Establish and report on KPIs covering qualified leads, marketing-sourced and influenced pipeline, conversion rates, pipeline velocity, acquisition efficiency, and return on marketing investment use findings to improve results. Required Qualifications And Experience 10 years of progressive B2B marketing experience, including meaningful leadership responsibility as a Head of Marketing, Senior Director, VP, or comparable role. Direct experience marketing open banking or open finance solutions, familiarity with embedded finance, and a strong track record in enterprise B2B SaaS or API-based technology businesses. Understanding of financial institutions, fintech ecosystems, enterprise buying processes, and the needs of both business decision makers and technical stakeholders. Demonstrated success building marketing programs that produce qualified pipeline and support revenue growth in a growing or entrepreneurial company. Strong product marketing, positioning, and writing skills, with the ability to turn technical concepts into clear, credible content for executive and developer audiences. Hands-on experience with integrated demand generation, account-based marketing, digital channels, content, and events. Experience managing budgets, teams, and external partners, with the judgment to prioritize and execute within available resources. Proficiency with CRM, marketing automation, and analytics platforms, including Salesforce and HubSpot, and the ability to connect marketing activity to business outcomes. Excellent collaboration and communication skills, attention to detail, and a demonstrated willingness to personally execute day-to-day marketing work while setting strategy and leading the function. Bachelor's degree in Marketing, Business, Communications, a technical discipline, or a related field, or equivalent relevant experience. Preferred Qualifications Experience marketing financial data connectivity, payments, API infrastructure, or cloud-based financial technology solutions. Experience with partner ecosystems, developer engagement, analyst relations, and enterprise product launches. Experience applying A/B testing, conversion optimization, and marketing attribution to improve performance. Familiarity with the regulatory and data privacy considerations that shape open banking and embedded finance messaging. #J-18808-Ljbffr