Senior Paid Social Media Buyer

We’re looking for an experienced Paid Social Media Buyer to support a performance-driven digital marketing team working with growth-stage brands across multiple industries. This role combines hands‑on campaign management, creative testing, full-funnel strategy, and performance analysis. You’ll manage paid social campaigns, collaborate with creative and strategy teams, and turn campaign data into actionable recommendations that support growth and scalability. Duties / Task to perform Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform. Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals. Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages. Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance. Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities. Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders. Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns. Support Google Ads campaign setup, tracking, QA, and optimization when needed. Qualifications 4–7 years of hands‑on paid social campaign management experience. Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management. Experience with at least one additional platform: TikTok, Pinterest, or Reddit. Demonstrated ability to brief, test, optimize, and scale creative content for performance. Strong understanding of full-funnel planning, including TOF, MOF, and BOF strategies. Proficiency with performance metrics such as CPA, ROAS, MER, and funnel health indicators. Experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel to cross-reference advertising and lead data. Strong analytical, reporting, and communication skills. Experience with third-party attribution platforms such as Triple Whale, Northbeam, or Wicked Reports is a plus. Google Ads experience across Search, Performance Max, Demand Gen, and/or Shopping is a strong plus. Experience with GA4, Google Tag Manager, Shopify or comparable eCommerce platforms is a plus. Previous agency experience managing multiple accounts is preferred. Strong proficiency with spreadsheets and reporting tools such as Google Sheets and Looker Studio. Interest in using AI tools to support media planning and buying workflows is a plus. Schedule & availability Remote, Monday through Friday: 9:30 AM–05.30 PM Eastern Time (EST) Benefits Fully remote work environment Stable, long-term collaboration Clear scope of responsibilities and structured workflows Training and onboarding support Opportunity to work with international teams Exposure to modern tools and professional processes Supportive and collaborative work culture Opportunity for skill development and career growth #J-18808-Ljbffr Freelance Latin America