Paid Media Specialist

The Paid Media Specialist is responsible for the planning, execution, and optimization of paid search marketing campaigns across various platforms (e.g., Google Ads, Bing Ads, Facebook Ads, etc). This role requires a blend of analytical skills, creativity, and a deep understanding of SEM best practices to drive targeted traffic, increase conversions, and maximize ROI. In this position you will manage your own book of accounts and be responsible for meeting client specific KPIs. You'll lead client-facing calls, set the strategy for your clients and grow your clients media spend. Key Responsibilities Leading client calls where you'll review and explain results and align on go-forward strategies to meet client's KPIs. Account pacing and optimization based on business objectives (i.e., bid strategy optimization, budget adjustments, keyword development, ad copy creation, creative development, ad trafficking, account hygiene, campaign implementation, etc). Actively participating in internal and external meetings, and proactive execution of next steps. Analyzing data from multiple sources and developing actionable conclusions. Translating client objectives into tactics and effectively implementing said tactics. Monitoring emerging industry trends and effectively communicating them for internal and external stakeholders. Leveraging and developing proficiencies with SEM platforms, tools and resources. Creating performance forecasts and budget allocations with supporting data-based rationale. Required Qualifications At least 4 years experience directly managing Google Ads campaigns, preferably in an agency environment Proficiency in Google Ads, Microsoft Ads and Facebook Ads Advanced proficiency in Excel/Google Sheets Strong analytical skills and data analysis capabilities Excellent communication skills, both verbal and written Ability to work independently and collaboratively in a team environment Willingness to learn new skills and adapt to change Strong understanding of the digital advertising landscape as a whole Extremely detail oriented and able to execute accurately Additional Skills Experience with GMP suite of products Direct experience working with hotel/travel clients SEO experience Experience with graphic design/ ad creation tools Experience with AI tools as it pertains to digital marketing Additional Information Compensation Range: $55,000 - $85,000 per year. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. 401k and paid time off will be offered. Medical compensation coverage is available. About Brightly Media Labs Brightly Media Labs is a full-service digital marketing agency dedicated to helping businesses achieve their advertising goals through efficiency and growth-driven marketing strategies. With a foundation built on experience and transparency, we combine best-in-class ad technology with decades of industry expertise. Our mission is to help businesses, regardless of their stage, accelerate their media efforts and build a strong framework for continued success. We are a young company looking for talented individuals who are eager to rapidly develop their skillset and have direct influence on our company's growth and success. As we grow, you'll have the chance to take on leadership roles and shape our future. We embrace a flexible work environment that allows for a healthy work-life balance. We are based in the Greater NYC area, but are currently fully remote. #J-18808-Ljbffr