Paid Media Specialist
Somewhere
Paid Media Specialist We are looking for a veteran Paid Media Specialist to manage high-volume, high-stakes ad campaigns for clients in the cosmetic surgery and med spa industry. You will be responsible for managing annual spends upwards of $600k, with a heavy emphasis on Google Ads and a transition into Meta/Instagram. Your primary goal is "clean" attribution—ensuring every dollar spent can be traced from the keyword to the CRM entry. Key Responsibilities Campaign Management: Oversee large-scale Google Ads and Bing Ads accounts, conducting regular sprints to optimize performance and data integrity. Attribution & Tracking: Advanced implementation of Google Tag Manager (GTM) and Google Analytics (GA4) to capture keyword data and URL parameters. Data Reporting: Transforming complex campaign data into digestible insights. Experience with Looker Studio or custom Notion dashboards is a significant plus. Platform Expansion: Assisting in the rollout of Meta (Facebook/Instagram) ads for aesthetics-based clients. Lead Quality: Monitoring the "front end" of the funnel to ensure the highest quality lead flow into the client's CRM. Qualifications Experience: 5+ years of managing high-budget paid media campaigns ($50k+/month). Technical Stack: Google Ads, Bing Ads, Google Tag Manager, Google Analytics, and Zoho. Analytical Skills: Ability to troubleshoot attribution gaps and represent data via Looker Studio or similar tools. Niche Knowledge: Experience in the healthcare or medical aesthetics space is preferred but not required. Somewhere
Vacancy posted 2 days ago
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