Paid Media Specialist

Paid Media Specialist GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul. We're hiring a Paid Media Specialist for a leading financial media and data company with a fast-moving B2C subscription business — serving as the technical bridge between paid acquisition and the tech and analytics teams, and owning the conversion signals, audience connections, and platform integrations that keep every ad channel fed with clean data. This is a hands-on, high-ownership role for a tech-and-integration specialist (not a creative one): you'll diagnose what's broken across Google Ads, GA4, Hyros, and the paid social platforms, map out exactly how to fix it, and step in with a better approach when the current setup falls short — rather than simply confirming the existing direction. Your day-to-day will look like: Google Ads Conversion Cleanup: Audit Google Ads goals and conversion actions, analyze every data connection feeding them, and pinpoint what needs to change so Google Ads receives clean, reliable signals for all conversion events. Implementation Specs: Translate your findings into clear, step-by-step instructions for Analytics and Dev leads to integrate, then QA each fix once it's live. GA4 Audience Management: Audit GA4 audiences daily, ensure audience-to-platform connections with Google Ads and other paid media platforms are clean and populated, and build new audiences based on acquisition leadership's direction. Platform Connections: Direct how conversion and audience connections are initialized across Google Ads, Meta, Reddit, X, Bing Ads, and other paid platforms — and make sure every connection stays healthy and sends clear signals over time. Attribution & Revenue Roadmap: Maintain attribution in Hyros and build a roadmap for connecting the ad platform infrastructure to source-of-truth revenue management systems. Automation & API Workflows: Use N8N and platform APIs to build, connect, and troubleshoot the data flows between marketing platforms. QA & Auditing: Run ongoing audits of tracking, conversions, and audience syncs to catch signal breaks early and resolve them quickly. Best-Practice Recommendations: Proactively recommend infrastructure improvements grounded in best practices, backed by a clear rationale and the instructions needed to implement them. What you bring: Conversion Tracking Expertise: 3+ years of hands-on experience setting up, cleaning, and troubleshooting conversion tracking, with deep knowledge of Google Ads goals and conversion actions. GA4 Audience Mastery: Thorough knowledge of GA4 audience building, with strong skills in connecting audiences to Google Ads and other paid media platforms. Required Platform Stack: Working familiarity with Google Ads, GA4, N8N, Hyros, and the API connection structures of social and paid platforms (Meta, Reddit, X, Bing Ads, etc.). Integration & Tracking Fluency: Strong command of platform connectors and APIs, pixel events, UTMs, and attribution concepts, with a diligent, detail-driven approach to QA. Diagnosis & Documentation: Ability to break down complex tracking issues and write clear, actionable specs that developers and analysts can implement without guesswork. Critical Thinking & Initiative: A confident, independent thinker who challenges existing approaches, says "there's a better way to do this," and backs it up with a clear plan — while handling customer lists and first-party data securely. Bonus points if: You have experience with Conversion API (CAPI) and/or server-side tracking implementations. You have experience connecting marketing data to subscription billing, CRM, or other revenue systems. You have worked on B2C subscription or lead gen funnels where signal quality directly impacts acquisition efficiency. You have experience with reporting in Looker Studio (or similar) to connect spend to revenue outcomes. You have hands-on campaign management experience in Google Ads or Meta Ads, giving you a media buyer's view of why clean signals matter. What we offer: At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you. We support your life inside and outside of work with a comprehensive benefits package: Fully Remote: 100% Remote work environment, never fight traffic again Health Coverage: HMO (depending on location) after 90 days of service Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year Family First: Parental leave after 1 year of service We offer additional incentives for go-getters and proven performers! Anniversary bonus ($100 at 1 year; $200 at 2 years) Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client Your application roadmap: You've applied, now let's get to work. Here's the play-by-play: Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles. Step 2 Recruiter Interview: If we believe we have a great client match, we'll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick. Step 3 Online Assessment: This is your chance to shine! You'll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you. Step 4 Match Interview: You'll meet with one of our Senior Leaders for a deep-dive validation to ensure we're matching you with the right opportunity. This is your moment to bring your A-game and really shine — it's the final step for many of our roles! Depending on the client, there are sometimes 2 additional steps: Step 5 15-min Prep Call: We've got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you're 100% ready. Step 6 Client Interview: You'll meet the client to discuss how you'll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression! Join our 100% remote global team today, and grow with GrowthAssistant! GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need. GrowthAssistant