Paid Media Specialist

Paid Media Specialist

Hybrid 4 days onsite; 1 day remote in New York, NY

Our client seeks a Paid Media Specialist to support subscriber acquisition across Disney+ and Hulu. The specialist will execute, optimize, and measure direct-response paid media campaigns across DSP and display platforms. The role will collaborate with internal teams, agencies, vendors, and platforms to improve acquisition, conversion, efficiency, and overall performance.

Due to client requirements, applicants must be willing and able to work on a W2 basis. For our W2 consultants, we offer a great benefits package that includes medical, dental, and vision benefits, 401k with company matching, and life insurance.

Rate: $30.00 to $36.00/hr. W2

Responsibilities:

• Support and execute paid media strategies focused on subscriber acquisition, conversion, and efficiency.
• Manage and optimize campaigns across DSP and paid media platforms including Amazon Ads, DV360, Yahoo, Google Ads, and CM360/Campaign Manager.
• Monitor campaign performance, budgets, pacing, KPIs, and return on marketing spend.
• Work with vendors and partners to track campaign implementation and ensure ads launch correctly.
• Support campaign structure, targeting, optimization, creative strategy, and messaging recommendations.
• Research and test new audience segments including retargeting, lookalike, and custom audiences.
• Support ongoing creative and landing page testing.
• Partner with analytics teams to use real-time performance data and campaign learnings to optimize campaigns.
• Perform campaign QA and troubleshoot implementation issues.
• Identify and recommend new paid media opportunities and emerging tactics.
• Work with the external agency supporting Hulu and help align media strategies across the Disney+ and Hulu businesses.

Experience Requirements:

• 2+ years of paid media advertising experience.
• Hands-on experience with DSP and ad platforms, ideally Amazon Ads, DV360, Yahoo, Google Ads, and/or CM360.
• Direct-response and performance marketing experience.
• Strong Excel skills for campaign implementation, reporting, tracking, and analysis.
• Strong analytical skills with the ability to monitor KPIs, interpret campaign data, and make data-driven optimization decisions.
• Experience managing and optimizing paid media campaigns, budgets, audiences, and performance.
• Strong communication skills and ability to work with internal teams, agencies, vendors, and platform partners.
• Comfort working in a fast-paced, changing environment.
• Entertainment or streaming/subscription experience preferred.
• Airtable experience is a plus.
• Exposure to emerging channels such as audio and pCTV is a plus.
• Experience supporting large-scale consumer acquisition campaigns is a plus.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range. W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.