Senior Director, Product Marketing

Location: Hybrid remote/in-office role. Medidata follows a hybrid office policy: employees hired for an in‑person position are expected to work on site certain days per week following Company policy. Medidata powers smarter treatments and healthier people through digital solutions to support clinical trials. As the Senior Director of Product Marketing, you will work closely with the full Medidata product marketing team, along with many other offering teams, to drive awareness and thought leadership across multiple offerings within Medidata and Dassault Systemes. This role will have direct responsibility for strategizing marketing activities to increase thought leadership and visibility to Medidata’s products, in addition to managing the tactical execution and completion of product marketing activities. The position works with the product development team, product marketers, and global and solution marketing and sales enablement to develop and communicate go‑to‑market plans, development of value propositions by persona and sales segment, and product positioning in the marketplace that demonstrate the value of Medidata’s solutions. To thrive in this role, you need to be equally comfortable interacting with multiple stakeholders, including product teams that span the Medidata and Dassault portfolio, Market Research and Competitive Intelligence, Offering Management, Sales and Marketing. Additionally, you will work cross‑functionally with leaders in the Patient Experience, Data Experience, Study Experience, and AI development organization, as well as other R&D leadership, to help drive the strategy and lead the GTM vision for several Medidata solutions and build synergy stories across the portfolio of offerings. Your goal should be to discover and bring to market offerings that accelerate study execution and help elevate the use of AI and Study Experience products, delivering faster trial timelines and more data‑driven experiences. The ideal candidate will have experience supporting a fast‑growing organization within the clinical trials space. The candidate should also be a self‑starter who can strategize and execute in a fast‑paced and dynamic environment. Responsibilities Planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value, and other deliverables, as appropriate. Collaborate with product teams to develop value propositions and key messages, based on a robust understanding of products, customer needs, and competitive differentiation. Collaborate with marketing teams to deliver a strong value proposition and messaging that helps Medidata create separation between us and the competition. Partner with sales and customer success to create case studies. Partner with Market Intelligence and Analyst relations to tell our story and gain valuable feedback to consider for future strategy decisions. Incorporate competitive and market intelligence into the analysis required to arm the field against the competition and highlight our market strength. Conceive and create thought leadership and educational content to broaden the awareness and understanding of our products. Qualifications Education: Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience; Master’s degree or MBA preferred. Minimum of 7 years of related experience, with knowledge and experience in the healthcare and life sciences industry, especially in AI‑enhancing technology in clinical trials. Knowledge and experience in the development, marketing, and/or sales of eCOA, Sensors, eConsent, Digital Therapeutics, and other Patient Experience solutions in the healthcare/life sciences industry. The position requires both creative and analytical skills and the ability to clearly articulate complex concepts for maximum understanding. Strong GTM development, presentation, collaboration, and communication skills, and the ability to build strong working relationships with multiple stakeholders across the business. Excellent writing and editorial skills and proven content creation experience. Partner cross‑functionally with product, sales, marketing, and offering management to enable strong market readiness and successful adoption and traction of products in the market. Experience in designing and executing marketing and communications programs. Self‑motivating, able to assume responsibility and work autonomously in a professional manner. Compensation and Benefits The base salary pay range for this position located in New York is $157,500–$210,000. Pay ranges for positions in locations other than New York may differ based on local market data. Medical, dental, life, and disability insurance. 401(k) matching. Family leave. Flexible paid time off. 10 paid holidays per year. Equal Employment Opportunity In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non‑discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. #J-18808-Ljbffr Medidata Solutions