Vice President, Marketing - Siding & Accessories

Vice President, Marketing - Siding & Accessories

The VP of Marketing will have responsibility and leadership over channel marketing, brand portfolio management for all product categories, brand strategy, demand generation, marketing operations, advertising, go to market plans and marketing investment approach for the Siding & Accessories business unit. The VP of Marketing will be responsible for building a best-in-class marketing team that drives growth by creating a portfolio of preferred brands that offer differentiated customer experiences and prioritizes revenue generated marketing.

The VP of Marketing will need to establish a highly functioning marketing organization while continuing to build capabilities in customer facing digital, database management and lead generation and contractor loyalty.

Responsibilities

Lead the Siding & Accessories business unit's overall strategic marketing plan, identifying integrated go-to-market plans, developing marketing plans to increase top and bottom-line performance and drive demand for the products in coordination with sales leadership.

Customer Engagement & Marketing:

• Customer & Contractor Promotions & Rebates: Develops and manages programs to gain share, drive volume, engage and retain customers.
• Loyalty & Conversion Program: Designs and implements loyalty programs to increase customer retention and satisfaction & drives clear, connected results
• Account Based Mktg Playbooks: Channel Swot, customer playbooks, customer account planning, customer and partner newsletters, branch level-activations

Market Strategy:

• Market Strategy: Develops market strategies based on insights and analysis to guide business decisions.
• Go-to-Market Strategy: Plans and executes go-to-market strategies for new products or market entries.

Market Intel, VOC, Customer Insights:

• Market Research: Conducts market research to gather insights on customer needs, market trends, and competitive landscape.
• Customer Insights, VOC, Segmentation: Gathers and interprets customer feedback, including VOC (Voice of Customer) and NPS (Net Promoter Score), and Customer Journey Mapping to inform strategies.
• Data Analysis: Analyzes data to measure the effectiveness of marketing campaigns and provide insights for decision-making.

Brand Strategy and Marketing:

• Brand Strategy & Management: Develops and maintains the brand strategy for all brands, ensuring consistency across all marketing channels and materials.
• Brand Equity: develops and manages all marketing assets and integrated marketing plans that build equity and optimize brand experience - websites, social communities, sales materials, search optimization, advertising, PR, brand reputation, packaging, collateral
• Media Relations & Reputation Management : Owns the plan to manage and enhance our brands' reputation across all mediums, including PR, media relations, online reviews and ratings, awards and sponsorships.

Demand Generation:

• Demand Generation: Develops and executes campaigns to drive brand and product demand and lead generation that nurture prospects through the sales funnel.
• Content Marketing: Creates and oversees the content strategy, including blogs, whitepapers, videos, and infographics to attract and engage target audiences.
• Email Marketing: Designs and manages email campaigns for full funnel demand generation.

Lead Generation:

• Lead Generation: Focuses on generating and qualifying leads through various inbound and outbound marketing activities.
• SEO/PPC: Manages search engine optimization and pay-per-click advertising to drive traffic and leads.
• Lead Nurture: Designs, manages and executes lead nurture program architecture, including email campaigns, text message marketing and paid remarketing to nurture leads into sales ready opportunities.

Sales & Partner Enablement - Creative Activation:

• Establish guidelines and oversee the execution for the creative development of sales tools, presentations, and training materials, aligned to brand, channel and customer strategy, to help effectively market and sell products, brands and services.

Communications:

• Internal Communications: Drafts, manages and deploys BU level communications on behalf of leadership team
• Customer Communications: Partners with category leaders and product managers to draft and deploy external communications regarding product discontinuations, SKU optimizations, pricing updates, etc.

Qualifications

• Bachelor's degree in marketing, Business Administration, or other related discipline. MBA preferred.
• The ideal candidate has minimum of 10 years in a marketing career, with experience in the building products industry preferred
• Experience with current customer base is desired.
• Proven success in multi-channel marketing, and ideally with go-to-market experience in big box retail, distribution, contractor direct (residential or commercial), dealers, and homebuilders

Strategic Marketing Skills:

• Ability to create and gain buy-in to strategic vision for marketing and business strategies The successful candidate will have created outstanding value for a company by developing and implementing actionable strategic marketing plans and programs. His or her success will be demonstrated by profitable growth, increased brand awareness and penetration measures, all of which have been bolstered by qualitative assessment.

Strong Business Acumen:

• This person has developed new businesses, products or services with the bottom line in mind. He or she has a record of sound fiscal management and has strong analytical capabilities. He or she has a balanced approach to revenue generation, operating cost management and bottom-line delivery. Ability to develop and present key data and recommendations This person is known for aligning innovation goals with business objectives.

Results Orientation:

• He or she should be an innovative marketing leader that is goal oriented and passionate about the business, This person has exhibited high energy, competitiveness and focus. He or she has the ability to balance multiple, dynamic priorities and produce positive, measurable results. They should be a hands on, "working" leader that consistently meets deadlines.

Problem Solving Skills:

• Professional, analytical, and problem-solving skills required. The successful candidate can identify as well as anticipate problems and recognize symptoms, causes and alternative solutions.

Leadership and Interpersonal Skills:

• The successful candidate has demonstrated the ability to lead professionals to the next level by creating and instilling a motivating business vision. He or she has the ability to listen to needs with a problem-solving approach and attitude and to develop collaborative working relationships. This person is able to interact with others in ways that enhance understanding and respect. He or she has highly developed oral and written communications skills.

Additional Information

The US base salary range for this full-time position is $200,000 - $230,000+ with medical, dental, vision benefits starting day 1, 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at View phone number on click.appcast.io or View email address on click.appcast.io. If you have a disability and you believe that