Salesforce Marketing Cloud Specialist

Salesforce Marketing Cloud Specialist

The Salesforce Marketing Cloud Specialist is responsible for the hands-on execution, configuration, and optimization of email and SMS campaigns within Salesforce Marketing Cloud. This role builds and deploys templates, landing pages, automations, and customer journeys while managing data extensions, segmentation, subscriber models, and platform governance. The specialist supports testing, release execution, troubleshooting, and post-deployment validation to ensure timely, accurate campaign delivery. Additionally, this position monitors performance, maintains data integrity, and drives continuous improvement to enhance engagement and operational efficiency.

Support the product vision and roadmap for Salesforce Marketing Cloud in alignment with business and marketing objectives

Partner with Marketing, CRM, Data, and Technology stakeholders to gather requirements and influence solution design

Translate business needs into user stories, acceptance criteria, and prioritized backlog items

Maintain and groom the Marketing Cloud backlog under the guidance of senior product and technology leaders

Participate in Agile ceremonies including backlog refinement, sprint planning, reviews, and retrospectives

Support testing, release planning, and post-deployment validation

Assist with building and sending email and text communications

Configure, maintain, and optimize the Salesforce Marketing Cloud platform

Manage user accounts, roles, and permissions while enforcing security and governance best practices

Build and deploy email templates and landing pages using AMPscript, CloudPages, and HTML/CSS as needed

Manage data extensions, audience segmentation, and subscriber models

Set up and maintain automations using Automation Studio and Journey Builder

Troubleshoot campaign and platform issues, coordinating with technical and marketing teams as needed

Monitor system performance, data integrity, and automation health

Generate reports and dashboards to track platform usage and campaign effectiveness

Support and help lead email strategy across the customer lifecycle

Coordinate with creative teams on templates, dynamic content, landing pages, and A/B testing

Assist in managing campaign calendars and delivery timelines

Support deliverability best practices and audience targeting

Analyze campaign performance and report on key metrics and insights

Influence execution and continuous improvement across channels and stakeholders

Education and experience: Bachelor's degree in Marketing, Business, or a related discipline preferred. 2+ years of experience in a Salesforce Marketing Cloud role. Hands-on experience configuring and supporting Salesforce Marketing Cloud. Familiarity with AMPscript and CloudPages for dynamic content, personalization, and landing pages. Working knowledge of HTML/CSS for email and landing page development and troubleshooting. Understanding of digital marketing concepts including segmentation, personalization, automation, and lifecycle journeys. Strong organizational, analytical, and communication skills. Ability to collaborate effectively across technical, marketing, and creative teams. Salesforce Marketing Cloud certification (Email Specialist or Administrator preferred). Experience with Journey Builder, Automation Studio, and Data Extensions. Basic knowledge of SQL for segmentation and analysis. Experience integrating Marketing Cloud with Salesforce CRM or other data platforms. Familiarity with privacy, consent management, and compliance requirements. Experience supporting marketing teams in a multi-brand or enterprise environment.

Physical requirements and working conditions: This position requires extended periods of sitting while working at a computer and analyzing data. While performing the duties of this job, the employee is regularly required to sit or stand; walk; use hands to handle or operate equipment; reach with hands and arms; and communicate effectively. The employee may occasionally be required to climb, balance, stoop, kneel, crouch, or crawl. The employee may be required to lift and/or move items up to 25 pounds. The role may require working extended hours, including nights, weekends, and holidays, based on business needs. The noise level in the work environment ranges from moderate to loud, particularly when on the gaming floor. The employee may be exposed to secondhand smoke while on the casino floor, subject to property regulations.

Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We're always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.