Director of Sales

Lead Regional Growth Strategy Develop and execute comprehensive regional business plans that align with company objectives and customer priorities, driving distribution, share, and profitability across all assigned accounts. Identify whitespace opportunities and create breakthrough strategies to win in competitive markets. Own Strategic Retailer Relationships Serve as the senior point of contact for major accounts and distributors. Build trust-based partnerships with senior buyers and category managers to unlock growth opportunities and secure incremental programs. Manage & Mentor Sales Team Directly lead 3 Account Executives and influence their extended teams. Provide coaching, set clear performance expectations, and foster a culture of accountability, collaboration, and continuous improvement. Broker & Distributor Management Oversee relationships to ensure alignment on priorities, flawless execution, and measurable performance improvements. Conduct quarterly business reviews to continuously assess performance, identify opportunities for improvement and implement strategies to maximize ROI from partnerships. Customer P&L Ownership Take full responsibility for customer-level P&Ls, ensuring profitability while driving top-line growth. Monitor trade spend, promotional ROI, and margin performance to optimize investments and deliver sustainable growth. Implement Best-in-Class Sales Processes Champion and embed processes such as S&OP, demand planning, and forecasting to improve accuracy and operational efficiency. Ensure timely communication and alignment across cross-functional teams. Drive Category Leadership Partner with Category & Insights to become a subject matter expert for the in‑store bakery category. Leverage syndicated data (Circana, Nielsen), retailer POS, and shopper insights to craft compelling, data‑driven sell stories that position our brand as a growth driver. Influence & Inspire Act as a thought leader within the organization and with customers. Use storytelling and insights to influence decisions, secure incremental opportunities, and elevate the team's strategic thinking. Cross-Functional Collaboration Partner closely with Marketing, Finance, and Supply Chain to ensure flawless execution of pricing, promotions, and inventory strategies. Drive alignment on innovation launches and seasonal programs. Be part of a disruptive brand redefining the in‑store bakery experience. High‑impact role with autonomy and visibility—your insights will shape retailer strategy and brand growth. Collaborative, fast‑paced culture where initiative is rewarded. Adapts approach and attitude in real time, according to the changing demands of different situations. Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Holds self and others accountable to meet commitments. Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Qualifications Bachelor's Degree Required. 10+ years of progressive sales experience in CPG, preferably in food and grocery retail. 3+ years of experience leading sales teams. Entrepreneurial mindset: proactive, resourceful, thrives in ambiguity, and acts with urgency. Proven success managing regional or national accounts across major retailers and distributors. Ability to lead and develop high‑performing teams. Expertise in broker management, trade spend optimization, and promotional ROI analysis. Exceptional communication, negotiation, and storytelling skills. Excellent negotiation, communication, and relationship‑building skills with senior retailer stakeholders. Strong analytical skills with experience using syndicated data (IRI, Nielsen) and retailer POS systems. Ability to manage trade spend and promotional ROI effectively. Advanced Excel and familiarity with CRM and data visualization tools a plus. #J-18808-Ljbffr Bimbo Bakeries USA