Director of Admissions (Higher Education)

Job Description

The Director of Admissions is responsible for the overall successful operation of the Admissions Office on their respective campus.

The DOA will implement innovative and sophisticated plans in support of the admissions office's strategic direction. He/she will coordinate with Department Managers to implement recruitment, enrollment, admissions, and orientation programs in order to meet performance expectations.

The DOA is also expected to provide leadership in the management of the business plan, the control of expenses, and other managerial functions as assigned.

The position is also responsible for managing and motivating professional employees to meet and exceed goals. The DOA will oversee recruitment and admission outreach activities, including recruitment events and job fairs, as well as the advancement of relationships with prospective students leading to enrollment. Additionally, the DOA will develop and nurture networking opportunities in the surrounding communities where the campus is located.

The DOA will need to thrive in a fast-paced environment, embrace complexity, and have a strong understanding of contemporary enrollment management systems. He/she will need to be an achievement-oriented, idea-generating enrollment professional who can mentor and inspire a talented staff in meeting performance goals.

Minimum Requirements:

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• Bachelor's degree in Marketing, Business Administration, or related fields
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• Prefer experience as a director or executive at a proprietary college (for-profit colleges, universities, and institutes).
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• Three (3) to five (5) years of supervisory experience is needed
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• Ability to manage and motivate professionals as a cohesive team
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• Excellent communication with staff and community
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• Persuasive communication skills, with an orientation toward results
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• Ability to multitask in a fast-paced environment
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• Ability to work extended hours (which will include evenings and weekends), in order to meet business objectives.
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• Ability to read, analyze, interpret common technical journals/financial reports, and legal documents.
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• Ability to respond to inquiries/complaints and audit findings from regulatory agencies or internal audits. Ability to write proposals that conform to prescribe style and format.
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• Ability to effectively present information to top management, public groups, and the Senior Leadership Team.
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Essential Duties and Responsibilities:

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• Provides direction and management for the admissions staff.
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• Develops admissions operations plan in support of the division president's operational goals.
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• Ensure that enrollment strategies are coherently developed and implemented effectively across the campus.
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• Aligns the enrollment services priorities with the Admissions’ Strategic Plan.
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• Oversees the management and operations of the admissions, enrollment and orientation services.
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• Develops reviews and monitors recruitment and enrollment strategies and practices to meet enrollment goals for the campuses.
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• Analyzes statistics and trends to determine enrollment outcome.
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• Manages enrollment forecast models working in collaboration with Campus Directors or Chancellors.
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• Collaborates in the development of marketing materials for recruitment.
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• Establish measurable goals and objectives for the admissions organization and collaborates with the Campus Director or Chancellor in hiring, mentoring, and holding admissions team accountable for meeting goals and expectations.
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• Develop and annually assess recruitment strategies using metrics and trend data.
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• Recruit, train, develop and manage staff to achieve increased sales, lead, and business results.
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• Understand campus and industry trends and develop business strategies and tactics to respond to market changes and counter competitive activity, ultimately resulting in increased market share.
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• Plan, manage, and execute promotional events to increase enrollments and sales conversion.
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• Develop relationships with local organizations and chambers of commerce to enhance visibility of the organization and promote community relations.
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• Improve sales skills and professionally develop team's sales skills through regular specialized training.
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• Maintain current records and timely communicate all sales and prospecting activities including sales calls, presentations, group deals, and follow-up activities within their assigned market using customer relationship management system.
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Supervisory Responsibilities:

Direct management of all admissions representatives and employees. Direct management of 4-12 subordinates. Responsible for the overall direction, coordination, and evaluation of the organization. Carries out supervisory responsibilities in accordance with policies and applicable laws. Responsibilities include reviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.