Creative & Digital Marketing Manager

Creative & Digital Marketing Manager Location: Miami, FL Department: Marketing Reports to: Director of Marketing Employment Type: Full-Time About the Role We are looking for a highly creative and digitally savvy Creative & Digital Marketing Manager to join our hospitality marketing team. This role is ideal for someone who can bridge the gap between creative design, digital advertising, website management, and marketing analytics. The ideal candidate is both a strong graphic designer and a hands-on digital marketer who understands how creative translates into performance. You will be responsible for developing visual assets, managing digital campaigns, analyzing results, and ensuring our menus, websites, and digital guest touchpoints are current, accurate, and on brand. Key Responsibilities Graphic Design & Creative Develop marketing collateral for restaurants, events, promotions, and campaigns. Design digital and print assets including menus, flyers, signage, email graphics, social media content, advertisements, presentations, and promotional materials. Maintain brand consistency across multiple restaurant concepts, highly organized is a must. Manage creative production timelines and coordinate revisions. Meta Advertising & Digital Marketing Build, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram. Develop campaigns with a primary focus on measurable conversions, including reservations/purchases. Monitor campaign performance, budgets, audiences, creative, and conversion data. Analyze campaign results and provide actionable recommendations. Understand the relationship between ad spend, reservations, revenue, and ROI. Test creative, audiences, placements, and messaging to improve performance. Provide regular reporting and insights to the marketing team. Website & Digital Management Manage day-to-day website updates across multiple restaurant websites. Ensure menus, hours, promotions, events, photography, and other guest-facing information are accurate and up to date. Coordinate website updates and troubleshoot issues with internal teams or outside vendors. Have a strong understanding of website navigation, UX, SEO basics, and conversion optimization. Ensure websites are aligned with current marketing campaigns and promotions. Menu Management Manage menu updates across multiple restaurant concepts and locations. Coordinate menu changes between operations, culinary, design, and marketing. Ensure menus are accurate, visually consistent, and properly uploaded across digital platforms. Maintain organized files and version control for menus and promotional materials. What We're Looking For 3-5+ years of experience in graphic design, digital marketing, or a related field. Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign. Hands-on experience managing Meta Ads Manager and paid social campaigns. Strong understanding of campaign performance metrics and ROI. Experience with website management. Experience managing restaurant, hospitality, lifestyle, or multi-location brands is a plus. Strong understanding of typography, layout, branding, photography, and visual storytelling. Excellent organizational and project management skills. Ability to manage multiple brands, deadlines, and projects simultaneously. Strong attention to detail, particularly when working with menus and guest-facing information. Comfortable working in a fast-paced hospitality environment. Strong analytical mindset—you don't just make something look good; you want to understand whether it worked. Bonus Skills Experience with Google Ads Experience with email marketing platforms Basic SEO knowledge Experience with OpenTable, SevenRooms, Popmenu, Toast or other restaurant technology platforms Photography/video editing experience Experience working with multi-unit restaurant or hospitality groups Experience with Canva and Adobe Creative Suite Familiarity with Google Analytics/GA4 What Success Looks Like The successful candidate will help us create a more streamlined marketing operation where creative, advertising, digital platforms, and performance work together. You’ll be someone who can look at a new menu and say, "I can design that," launch the campaign behind it, monitor the reservations coming from the campaign, update the website, and then report back on what worked. #J-18808-Ljbffr Regional Client