Senior Manager, Paid Search B2B

The Role

We're seeking an experienced Senior Paid Search Manager to lead strategy and execution across sophisticated enterprise accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will serve as a strategic partner to clients, helping drive performance through thoughtful planning, hands-on optimization, and cross-functional collaboration. The ideal candidate brings experience managing complex paid search programs within agency environments and enjoys balancing strategic thinking with day-to-day execution. You'll oversee enterprise search initiatives across multiple campaigns, products, and audiences while partnering closely with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes. Experience supporting SaaS, fintech, HR/payroll, cybersecurity, cloud technology, or other B2B organizations is strongly preferred.

Preferred candidates will be located in PT or CT time zones to support team and client collaboration; ET candidates will also be considered for the right fit.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $84,000 - $100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

You Will Be

• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs
• Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results
• Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms
• Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals
• Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders
• Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies
• Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs
• Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices
• Leading client communications through recurring meetings, business reviews, and strategic presentations while building trusted client relationships
• Staying current on emerging search trends, AI-driven search developments, automation capabilities, and platform innovations to continually improve client performance

You Must Have

• 4+ years of experience managing paid search campaigns within an agency environment
• Experience managing complex B2B paid search programs across enterprise or mid-market clients
• Proven success managing significant paid search investments and multi-campaign account structures
• Deep expertise across Search Ads 360 (SA360), Google Ads, Microsoft Ads, campaign structure, audience strategy, bidding strategies, automation, and conversion optimization
• Strong analytical skills with experience using GA4 and other reporting platforms to develop insights and performance recommendations
• Experience developing testing strategies and translating performance data into actionable business recommendations
• Excellent verbal, written, and presentation skills with experience communicating directly with client stakeholders
• Strong organizational skills with the ability to manage multiple priorities across several client engagements
• Ability to collaborate effectively across cross-functional teams in a fast-paced agency environment
• Working knowledge of Google Suite and Microsoft Excel, including pivot tables, VLOOKUP/XLOOKUP, and data visualization

Nice to Have

• Experience supporting SaaS, fintech, HR/payroll, cybersecurity, cloud technology, or other B2B organizations preferred
• Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement
• Experience managing offline conversion tracking and lead quality optimization
• Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance
• Preferred candidates will be located in CT or ET time zones to support team and client collaboration; PT candidates will also be considered for the right fit

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.