Sr. Specialist, Paid Marketing

Senior Specialist, Paid Marketing As a Senior Specialist, Paid Marketing, you will play a key role in driving growth across a portfolio of leading entertainment brands, including Fandango, Fandango at Home, and RottenTomatoes. You will execute and optimize data‑driven, multi‑channel paid media campaigns that shape how millions of consumers discover and engage with movies and entertainment. What You’ll Do Execute and optimize paid media campaigns across search, social, and emerging platforms aligned to business goals. Analyze campaign performance, conduct deep dives, and identify actionable insights to improve efficiency and scale. Partner with performance marketing leadership to develop and refine paid media strategies. Launch campaigns end‑to‑end, including research, audience development, competitive analysis, and platform best practices. Collaborate cross‑functionally to ensure alignment on campaign objectives, creative, and measurement. Stay current on digital marketing trends, tools, and platform innovations to continuously enhance performance. Qualifications Bachelor’s degree in Marketing or a related field. 3+ years of hands‑on experience in paid search and paid social marketing. Strong expertise in PPC principles, tools, and campaign optimization methodologies. Proficiency with analytics platforms such as Google Analytics and/or Adobe Analytics. Experience managing campaigns across platforms such as GoogleAds, Meta, and TikTok. Strong analytical and quantitative skills with the ability to translate data into insights and action. Bonus Points: Passion for movies, entertainment, and digital media. Familiarity with mobile app measurement and attribution. Basic understanding of SEO principles and how they connect to paid media. Curiosity and enthusiasm for digital marketing and analytics. Benefits Opportunity to work on iconic entertainment brands that reach millions of fans. A fast‑paced, data‑driven environment where your ideas and impact are visible. Hybrid work model in Orlando offering flexibility and in‑person collaboration. Collaborative culture rooted in Trust, Teamwork, Transparency, Agility, and Entrepreneurial Spirit. Competitive benefits and opportunities for growth within a leading media and technology company. Equal Employment Opportunity VERSANT Media’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on click.appcast.io. VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. #J-18808-Ljbffr Versant Media