Field Marketing Associate (Retail/Travel/Transportation - Americas)

We are looking for an early-career marketer to join our regional field marketing team supporting our retail vertical field marketing engine in the Americas. This is a hands-on execution role for someone who wants to learn full-funnel field marketing and grow into a program owner.

Reporting to the Americas Retail Marketing Lead, you will help plan and execute integrated programs that nurture, convert, and expand our top target accounts and new logos. You will touch every layer of the funnel, from verticalized content and landing pages to demand strategy and channels, with most of your time spent bringing regional, industry and partner events to life. You are organized and resourceful, and you thrive juggling multiple programs and stakeholders against real deadlines.

Job responsibilities

• Support full-funnel execution of regional programs across retail, consumer packaged goods, travel, and transportation, learning each tactic and process by owning delivery details.
• Lead day-to-day coordination of events, the core of the role: industry and partner sponsorships, executive dinners, account events, ABM plays and workshops, from logistics and vendors through follow-up and reporting.
• Help produce verticalized content and landing pages with content, design and web teams, tailoring messaging to each industry audience.
• Support demand strategy and channels, including email, paid, social and nurture, to progress priority accounts through the funnel.
• Build and manage campaigns and workflows across the martech stack (CRM, marketing automation, ABM and intent platforms), keeping data clean and actionable.
• Track program performance against pipeline and engagement goals, and share timely insights with field marketing leads and sales.
• Test and adopt new AI agents and tools to streamline marketing workflows, and share what works with the team.

Job qualifications

Technical Skills

• One to two years of experience in marketing, consulting, technology or professional services, or a comparable early-career background.
• Hands-on comfort in a martech stack. Experience with Salesforce, Adobe Experience Manager, Marketo, Creatio, Demandbase, Splash, and Clay a plus.
• Curiosity about how AI is reshaping marketing workflows, and eagerness to test and deploy agentic workflows. Experience with Gemini and Claude a plus.
• Familiarity with events, content or demand generation in a B2B context, ideally in tech or professional services.

Professional Skills

• A self-starter who rolls up their sleeves, owns the details and keeps multiple programs moving to hit deadlines for several stakeholders.
• Highly organized and detail-oriented, with strong written and verbal communication and confidence engaging people across roles and industries.
• Eager to learn data-driven marketing strategy and grow quickly in a fast-paced, collaborative environment.
• A curious, adaptable mindset motivated by growth and team impact.

Other things to know

Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

Responsible Use of AI in Recruitment

At Thoughtworks, we use AI tools to support our recruitment team with administrative tasks such as drafting communications, scheduling interviews and writing job descriptions.

Crucially, our AI tools do not screen, assess, rank or make hiring decisions. Every application is reviewed by our team and all selection decisions are made exclusively by our interviewers and hiring managers.

We are committed to fairness and responsible AI. We actively manage our AI systems by testing, monitoring for biased outcomes and implementing mitigation measures. We hold our third-party vendors to these same high standards through a rigorous governance process. For additional information, please see our full Thoughtworks AI Policy for Recruitment.

EEO

Thoughtworks is an equal-opportunity employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We prohibit discrimination and harassment of any kind and are dedicated to providing a work environment free from discrimination and harassment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, stermination, layoff, recall, transfer, leaves of absence, compensation, and training.

Thoughtworks is also an affirmative action employer of veterans and individuals with disabilities.

For additional information, please see the Thoughtworks, Inc. Equal Employment Opportunity & Affirmative Action Policy Statement.

US - Work Authorization

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment in the United States.

Accommodations

Thoughtworks is committed to providing reasonable accommodations to qualified applicants with disabilities or sincerely held religious beliefs, practices, or observances, in accordance with applicable law.

If you need a reasonable accommodation to complete any part of the application process, participate in interviews, or otherwise engage in the hiring process, you may request an accommodation by completing this form or speaking with your recruiter. Requests may be made at any stage of the application or interview process.

Once a request is received, Thoughtworks will engage in an interactive process with the applicant to determine an appropriate accommodation. Applicants are not required to disclose medical diagnoses or detailed personal information in order to request an accommodation. All accommodation requests will be handled in a timely, confidential, and respectful manner, consistent with applicable legal requirements.

Requesting an accommodation will not negatively affect your consideration for employment. Company prohibits retaliation against any applicant for requesting an accommodation or participating in the accommodation process. Accommodations made during the recruitment process are not a guarantee of future or continued accommodations once hired. If you are hired by Thoughtworks, and require an accommodation to perform the essential functions of your role, you may be asked to engage in our reasonable accommodation process.

Cancellations

As a technology consultancy, the projects we undertake are subject to change based on client needs and agreements. While we strive for consistency, please be aware that project scope or availability may shift, or projects may even be cancelled, during the recruitment and selection process, which is often outside of our direct control. Should the project related to this vacancy be significantly altered or cancelled, all impacted candidates will be promptly and duly informed of the change

About Thoughtworks

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.

#LI-Hybrid

Salary

Benefits:

The annual salary range posted is subject to many factors and may vary depending on experience, geographic location, job responsibilities, performance, skills and/or training.

Salary

$54,000—$73,500 USD

See here our AI policy.