Store Manager - Melrose Avenue

Job Description

Join Flabelus — where every step tells a story.

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At Flabelus, every pair of shoes tells a story. Inspired by iconic literary characters, we create timeless footwear that blends heritage Spanish craftsmanship, comfort and creativity with a more conscious approach to fashion. Every pair is created to bring colour, elegance and personality to everyday life.

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But behind every pair is something even more important: the people who make the experience unforgettable: As Flabelus continues to grow internationally, we're looking for passionate individuals who want to grow with us and become part of our story. If you love creating memorable customer experiences, enjoy working in a dynamic environment and believe that every interaction can leave a lasting impression, we'd love to meet you.

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About the role

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As Store Manager , you’ll be the heart of the store: leading the team, driving performance and bringing the Flabelus universe to life every day.

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You’ll combine a strong commercial mindset with warm, inspiring leadership, creating a space where both customers and the team feel connected, motivated and part of something special.

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We’re looking for someone energetic, intuitive and results-driven, who knows how to turn strategy into action while keeping the magic alive on the shop floor.

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What you'll do

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Sales & Customer Experience

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• Create a warm, memorable and personalised experience for every customer who walks through the door.
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• Lead the team to achieve and exceed sales targets while always protecting the quality of the customer experience.
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• Analyse key KPIs such as sales, conversion, average basket and individual performance, turning insights into clear actions.
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• Build genuine customer relationships and encourage loyalty through thoughtful, personal service.
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• Bring the Flabelus story, values and collections to life through every customer interaction.
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Team Leadership

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• Inspire, coach and support your team to perform at their best and grow within their roles.
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• Create a positive, collaborative and motivating team environment where everyone feels involved and valued.
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• Set clear expectations, provide regular feedback and celebrate both individual and team achievements.
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• Organise schedules, shifts, holidays and daily priorities to ensure the store runs smoothly.
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Store Operations

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• Ensure the store is always beautifully presented, organised and aligned with Flabelus visual standards.
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• Oversee stock management, replenishment and back-of-house organisation.
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• Manage returns, exchanges and online orders, ensuring a seamless experience for the customer.
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• Anticipate challenges and solve them with a practical, proactive and positive mindset.
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Strategy & Collaboration

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• Work closely with the Retail, Marketing and People teams to bring campaigns, launches and brand initiatives to life in store.
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• Identify opportunities to enhance sales, operations and the overall customer experience.
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• Act as a true ambassador of the Flabelus brand, connecting the store with the wider business and helping shape its growth.
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What we're looking for

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We're looking for people who:

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• Previous experience in retail is appreciated, but not required. What matters most is your positive attitude, passion for people and eagerness to learn.
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• Are passionate about fashion and delivering outstanding customer experiences.
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• Naturally connect with people and communicate with confidence.
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• Enjoy working in a dynamic, fast-paced environment.
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• Are proactive, positive and detail-oriented.
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• Speak fluent english and other languages will be a plus.
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Why join Flabelus?

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• Be part of a fast-growing international fashion brand.
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• Join a close-knit team where every contribution matters.
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• Grow your career alongside an expanding business.
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• Represent a brand built on creativity, craftsmanship and storytelling.
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• Help create magical moments for customers every single day.
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Every story begins with the right character…

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We believe there's a pair of Flabelus waiting for everyone—and perhaps, a place for you in our story too.

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We can't wait to meet you!