Technical Outside Sales Representative
The Sterling Group
Job Description
Job Description
Company: Scruggs
Position: Technical Outside Sales Representative
Location: Austin or San Antonio
Position Summary
We are seeking a motivated and technically proficient Technical Outside Sales Representative to drive sales growth throughout Central and South Texas within the Municipal Water and Wastewater Treatment market. This position is responsible for promoting industry-leading valve and actuation solutions by developing strong relationships with municipalities, consulting engineers, contractors, distributors, and other key stakeholders. The ideal candidate combines technical aptitude with strong sales skills to provide consultative solutions that help customers improve system performance and reliability.
Key Responsibilities
- Promote and sell industry-leading valve and actuation products to customers throughout the Central and South Texas municipal water and wastewater treatment markets.
- Develop and maintain relationships with end users, consulting engineers, contractors, distributors, and other key decision makers.
- Develop and execute strategic territory sales plans to maximize market penetration and revenue growth.
- Identify, qualify, and manage sales opportunities through all stages of the sales cycle using a CRM system.
- Provide consultative technical support by assisting customers with product selection, application engineering, and troubleshooting.
- Conduct technical presentations, product demonstrations, lunch-and-learns, and training sessions for customers and industry partners.
- Read and interpret engineering drawings, project specifications, and technical documents to ensure proper product selection and compliance with project requirements.
- Work closely with inside sales, manufacturers, and engineering teams to develop solutions that meet customer needs.
- Monitor competitor activities, market trends, pricing changes, and project opportunities, providing regular feedback to management.
- Represent the company at industry events, conferences, trade shows, and professional association meetings.
- Achieve or exceed established sales goals, profitability targets, and key performance indicators.
Qualifications
Education
- Bachelor's degree in Engineering, Engineering Technology, Business Administration, or a related technical or scientific field is preferred.
- Equivalent combination of education and relevant industry experience will be considered.
Experience
- 2–5 years of successful outside sales experience selling technical, industrial, mechanical, or engineered products.
- Experience within the municipal water and wastewater industry, valve automation, flow control, pumps, instrumentation, or related industrial markets is highly preferred.
- Demonstrated success developing new business while maintaining long-term customer relationships.
Required Skills
Technical Skills
- Strong technical aptitude with the ability to understand and explain mechanical and engineered products.
- Ability to interpret engineering specifications, drawings, and technical documentation.
- Experience providing application support and troubleshooting technical products.
- Proficiency with CRM software such as Salesforce, HubSpot, or Microsoft Dynamics.
- Strong working knowledge of Microsoft Office Suite.
- Solid understanding of contract negotiation, pricing strategies, and margin management.
Professional Skills
- Excellent verbal, written, and presentation communication skills.
- Strong consultative selling and relationship-building abilities.
- Exceptional organizational and time management skills with the ability to manage a remote territory independently.
- Analytical problem-solving skills and the ability to respond effectively to customer challenges.
- Self-motivated with a strong work ethic and results-oriented mindset.
Preferred Qualifications
- Experience with municipal water and wastewater treatment equipment.
- Knowledge of valve technologies, electric and pneumatic actuators, controls, and automation systems.
- Established relationships with municipalities, consulting engineering firms, contractors, or distributors within the assigned territory.
- Familiarity with project bidding processes and public procurement.
What Success Looks Like
The successful Technical Outside Sales Representative will:
- Grow market share throughout the assigned territory.
- Develop lasting relationships with municipalities, consulting engineers, contractors, and distribution partners.
- Consistently achieve or exceed sales and profitability goals.
- Serve as a trusted technical advisor by providing practical application expertise and responsive customer support.
- Maintain a healthy sales pipeline and accurate CRM records while representing the company with professionalism and integrity.
About Scruggs
- Headquartered in Houston, Texas, Scruggs operates in Texas, Oklahoma, Kansas, Missouri, and Arkansas. The company provides essential flow control products – spanning valves, actuators, and automation components – through tenured partnerships with leading equipment manufacturers.
- Founded in 1912, Scruggs has grown into a multi-division, multi-geography platform through the acquisitions of NTS in 2023 and Mid-America Valve in 2025. The Sterling Group recently invested in Scruggs to support its next phase of growth and build on the strong foundation already in place.
$120k
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