Head of Sponsorships

About this role: Wells Fargo is seeking a Head of Sponsorships to lead the company's enterprise sponsorship strategy and oversee a portfolio of high-impact partnerships that strengthen brand reputation, deepen stakeholder engagement, and advance business objectives. This executive will define the future vision and operating model for sponsorships, driving a disciplined, portfolio-based approach focused on nationally scaled platforms with meaningful regional relevance. As a trusted advisor to the C-level business leaders and executives, the Head of Sponsorships will help guide investment decisions, evaluate emerging opportunities, and ensure sponsorship assets deliver measurable value across brand, client, community, and business outcomes. The role has end-to-end accountability for sponsorship strategy, partnership selection, activation, governance, measurement, and operations while leading the continued evolution of a best-in-class sponsorship function. Success in this role requires a leader who can balance innovation and brand ambition with operational rigor, business impact, and reputational stewardship across a complex enterprise. Responsibilities Enterprise Sponsorship Strategy & Portfolio Leadership Set and evolve Wells Fargo’s enterprise sponsorship strategy aligned to brand priorities, Line of Business objectives, and long‑term reputation goals Lead a disciplined, portfolio‑based approach focused on fewer, higher‑impact, nationally scaled partnerships with targeted regional relevance Evaluate partnerships against strategic fit, risk, return on investment, audience impact, and brand alignment across major national platforms Actively manage competitive dynamics while maintaining flexibility for future opportunities. Activation, Experience & Measurement Ensure sponsorships are activated with excellence across owned, earned, paid, and experiential. Oversee hospitality, and experiential programs with clear business purpose and disciplined use. Establish and track KPIs covering brand impact, engagement quality, stakeholder value, line of business outcomes. Lead sponsorship agency relationship and scope, evolve to support lines of business. Executive & Stakeholder Leadership Advise CEO and senior leadership on sponsorship strategy, tradeoffs, and investment decisions. Lead sponsorship content for CEO Business Updates and Operating Committee reviews. Partner with Lines of Business, Marketing, and Corporate Affairs to maximize enterprise value. Team, Culture & Capability Building Lead and develop a sponsorship organization across strategy, partnerships, operations, and activation. Ensure clear accountability between strategic leadership and execution. Build sponsorship capabilities, strengthening talent, processes, and cross‑functional collaboration. Operating Model, RAU & Governance Re-engineer the operating model for sponsorships to support the enterprise in a Center of Excellence role Own the end-to-end operating cadence (run as usual, planning cycles, prioritization), in partnership with Operations Ensure compliance is embedded; strengthen audit readiness and execution discipline Experience & Qualifications Required 10+ years of progressive leadership experience in sponsorships, brand partnerships, experiential marketing—preferably within financial services or other complex enterprise. 6+ years of management experience Preferred Experience managing sports, cultural, and thought‑leadership platforms simultaneously within a portfolio framework. Proven experience leading largescale, high‑value sponsorship portfolios with multi‑year financial commitments. Demonstrated success operating at the C‑suite and board‑adjacent level, influencing senior executives and navigating enterprise decision‑making. Deep expertise in partnership negotiation, governance models, activation strategy, and ROI measurement. Strong cross‑functional leadership across Marketing, Risk, L&C, etc. Demonstrated ability to balance brand ambition with reputational risk. Executive presence with the ability to translate complexity into strategic recommendations. Bachelor’s degree required; MBA or advanced degree preferred. Leadership Profile Strategic and disciplined, not transactional Enterprise‑minded, not functionally siloed Comfortable with ambiguity and tradeoffs Operationally rigorous, with high standards for execution A trusted senior partner to the C-level business leaders and executives Opportunity for New York based location as well. Pay Range Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities. $215,000.00 - $355,000.00 Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees. Health benefits 401(k) Plan Paid time off Disability benefits Life insurance, critical illness insurance, and accident insurance Parental leave Critical caregiving leave Discounts and savings Commuter benefits Tuition reimbursement Scholarships for dependent children Adoption reimbursement Posting End Date: 10 Jul 2026 *Job posting may come down early due to volume of applicants. We Value Equal Opportunity Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo Recruitment and Hiring Requirements: a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process. Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories. Additional information may be found at: wellsfargo.com wellsfargojobs.com For questions on how to search and apply, visit frequently asked questions.