Sr. Director, Strategic Marketing

Each year, more than 150,000 breast reconstruction procedures are performed in the U.S., yet one in three patients still faces a serious complication. That is not good enough. At Elutia, we are working to change it. Our mission is to humanize medicine so patients can thrive without compromise. We are pioneering drug-eluting technologies to improve the interface between medical devices and the patients who rely on them. How we work matters just as much as what we make. Elutia is a certified Great Place to Work®, grounded in our CRU values: Contagiously Confident, Ridiculously Relentless, and Unanimously United. We set a high bar for ourselves, for each other, and for the outcomes we deliver. Our team is All In on the mission. This is not the place for someone looking to coast. It is the place for someone who wants to solve hard problems, move with urgency, and make a real mark on medicine, alongside a team fully committed to improving patient outcomes. The Opportunity Up to one in five women undergoing surgery for breast cancer faces a serious infection. That is unacceptable, and we are doing something about it. Elutia is executing a deliberate strategy to address surgical infections, beginning in breast cancer and extending across general reconstructive and soft tissue repair. That strategy is anchored by NXT-41x, the Company's next-generation antibiotic-eluting biomatrix, a product with billion-dollar potential. Perhaps more meaningfully, we have the chance to improve outcomes in procedures where persistently elevated post-operative infection rates hurt patients, hospitals, and physicians alike. With FDA clearance expected in the first half of 2027, Elutia is building the strategic marketing function to position NXT-41x to lead a strong, durable market entry. The Director of Strategic Marketing will work directly with the CEO, CCO, CSO, and SVP of Medical Affairs to create, own, and implement the marketing strategy. For the right person, this can be the defining role of their career. The Strategic Marketing Mandate Establish NXT-41x as the standard of care for infection prevention in plastic and reconstructive surgery by creating the market position, strategy, and sales collateral needed for success. Master the market: Understand the market well enough to generate key insights for effective product positioning and strategy development. Establish the 41x position: Define what NXT-41x is to the market and build the brand and narrative around it. Set the value, price, and access strategy: Establish the value proposition, pricing strategy, and access approach to drive adoption Equip the launch: Convert the strategy into the messaging and materials the field needs to execute. Responsibilities Master the Market Market research and insights. Integrate independent market research with intelligence from the CCO, CSO, and Medical Affairs to form a cohesive understanding of our customers. Competitive strategy. Assess the landscape, anticipate how incumbents will respond to launch, and generate strategic positioning to make their efforts futile. Segmentation, targeting, and forecasting. Build and maintain the market model, market segmentation, and demand forecast that drive the field plan and revenue build. Establish the 41x Position Positioning. Determine how NXT-41x should be defined, framed, and communicated in the market. Trade name and brand identity. Own the trade name and brand identity. Commercial narrative. Build the commercial narrative from primary research and objective evidence. Set the Value, Price and Access Strategy Pricing strategy. Develop the pricing strategy, value architecture, and price-adoption analysis. Market access strategy. Define the market access approach, including the value analysis pathway, economic story, and coding and payment strategy. Equip the Launch Promotional messaging platform. Own the promotional messaging platform for the field. Promotional selling tools. Create the promotional selling tools for the commercial teams. Commercial congress presence. Own the commercial footprint at congresses and trade shows. Integrated launch plan. Own the integrated launch plan with clear timelines and success metrics. How You Will Work We believe in teams. Deep, daily partnership with Sales on targeting, enablement, and contracting; with Medical Affairs on evidence, claims accuracy, and the non-promotional voice; and with the CSO on product performance, clinical strategy and data generation. Everyone at Elutia is a player. You will write the deck, run the analysis, and sit in the account prep session yourself. We are not just willing to be hands on, we love it. We do great work. You must know what good looks like and how to obtain it. Creativity is essential. Accuracy is non-negotiable. What You Bring The ambition to treat this as the defining product of your career 7+ years in medical device or pharmaceutical marketing. Experience with at least one launch where you defined a product category Surgical device or novel antimicrobial experience required; plastic and reconstructive surgery, and biomaterials experience valued. Fluency in hospital economics: value analysis committees, reimbursement, packaged payment, budget impact modeling. Who Thrives Here This place isn't for everyone. At Elutia, we are All In on the mission. This place is built for people who want to compete at a high level, solve hard problems, and do work that matters deeply to patients. The people who thrive here are confident without being arrogant, relentless without being rigid, and team-first to the core. They do not seek comfort, politics, or a carefully managed environment. They want the challenge. They want the ownership. They want to be on a team with other exceptional people and win. This isn't just a job. It is a mission. Priorities shift. Problems hit fast. Constraints are real. We are looking for those who thrive here, rises to the moment, course-corrects unapologetically, and stay locked on the goal line. If someone is looking for comfort, clean boundaries, or a lower-stakes ride, this is the wrong place. If they want to build something meaningful with a team of superstars and leave everything on the field, they will belong here. All in on the mission Confident, not arrogant Calm under pressure and decisive in critical moments Obsessed with outcomes, not status Fast to adapt and hard to rattle Energized by hard problems and high standards More interested in winning championships than MVPs This position is on-site in either La Jolla, California, or Gaithersburg, Maryland. Expected salary range: $190,000-235,000, depending on location, experience and qualifications. This role is eligible for equity and a performance-based bonus. Elutia also offers a comprehensive benefits package, including medical, dental, vision, life, 401(k) with employer match, and paid time off. Elutia is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. #J-18808-Ljbffr