Commercial Banking Marketing Manager

Description At Citizens, marketing is about understanding and engaging people, satisfying their needs, and building brand awareness and trust. We seek an experienced business-to-business marketer who is hungry to do this and more, for our growing Corporate Bank. The ideal candidate has experience developing and executing marketing strategies and tactics including website, social, search engine marketing, digital advertising, events, direct, content and account-based marketing. You will continuously test and learn with subject matter experts including business leaders, in-house and external agencies, and centers of excellence -- such as advertising, brand, content, digital and data analytics. If you are made ready for the rewarding challenge of performing your best everyday so we can do more for our clients, colleagues and community—we want to hear from you. Primary Responsibilities: Serve as primary marketing contact for Corporate Banking Region Leaders—understand their growth objectives, market opportunities and devise prospect engagement strategies with Growth Strategist. Prepare clear and concise marketing and creative briefs—work with Growth Strategists to distill measurable objectives, strategies and tactics using data and customer insights to drive outcomes. Keep the customer at the center of everything we do—serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint. Lead the flawless project management and execution of integrated marketing programs—from start to finish, drive on-brand, on-strategy, and on-time delivery. Drive continuous improvement—test, learn and lead retrospectives including performance analysis, reporting and recommendations to optimize marketing efficiency, effectiveness and reporting. Manage budget and expenses—provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported. Qualifications & Requirements Ability to plan, develop and implement comprehensive multi-channel marketing programs Self-starter with proven ability to work collaboratively and with a sense of urgency Excellent written and verbal communication skills Clear thinker with strong project management, prioritization, and decision-making skills Metrics-driven marketing mind with eye for creativity Computer proficiency, including MS Office (specifically PowerPoint, Word and Excel) Attention to detail Minimum 7+ years of marketing experience Prior B2B financial services marketing experience Familiarity with Salesforce.com, Pardot, Demandbase Ability to track web metrics using Adobe Analytics Experience with Agile methodologies Education Bachelor’s degree required MBA or equivalent experience a plus Hours and Work Schedule Hours per week: 40 Work schedule: Monday-Friday 8:00AM-5:00PM (4 days in office, 1 day remote) Location: New York, NY or Westwood, MA Pay Transparency The salary range for this position is $116,000 - $150,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience. We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit Equal Employment Opportunity Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability. #J-18808-Ljbffr Citizens Bank