National Account Director of Marketing & Communication

Position Title: National Account Director of Marketing & Communication

Salary: 145,000-165,000

Other Forms of Compensation:


Our Passion is Food!

At Bon Appetit Management Company we are committed to two things, great food and outstanding service! At Bon Appetit you won't find our managers referring to a corporate recipe book or our chefs microwaving the lunch special. We do not have standardized recipes or central commissaries, instead, our chefs and managers are expected to stay abreast of current culinary trends and bring cutting edge food into their cafes. We are a restaurant company that operates in contract food service. That means you will have the freedom to be creative, take risks, and truly shine. We are committed to our staff growing, trying new things, and learning all that they can. Our rapid growth and breadth of accounts translates into exciting opportunities for our people!

Job Summary

The National Director of Marketing & Communication role supports the overall marketing and communication success of the LinkedIn Hospitality & Events Program at national Compass sites. Trains and supports all operators with marketing strategy, alignment and improving brand cohesion and success. Makes executive decisions affecting brand, culture and engagement.

The Director of Marketing & Communication will conceive of and implement energetic and innovative marketing and communications strategies that effectively attract and retain a diverse audience, reaching across digital and traditional platforms, and ultimately establishing an exciting local and national brand identity. Acting as a thought leader and sounding board, the Director of Marketing & Communication will collaborate with various teams to develop and implement marketing strategies for all of LinkedIn's Food & Events programs to engage and retain audiences. This role will provide strategic vision and leadership, as well as operational expertise and skills to achieve excellence in all marketing and communications, including media relations, advertising, social media, and audience development.

The Director of Marketing & Communication will work closely with and report to the VP, Hospitality and will be responsible for supporting all marketing, digital engagement site leads.

POSITION OBJECTIVES:

In the performance of their respective tasks and duties all employees are expected to conform to the following:
• Perform quality work within deadlines with or without direct supervision.
• Interact professionally with other employees, customers and suppliers.
• Work effectively as a team contributor on all assignments.
• Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Major Duties

Audience Engagement
• In collaboration with the Compass Marketing and LinkedIn Client, craft a strategic and coherent marketing campaign to expand audiences internally, locally and nationally.
• Evaluate gap areas of unreached audiences and strategize ways to connect and engage.
• Monitor all national marketing materials to ensure accessibility to all audiences.
• Track communication channels and digital presence, and monitor new and exciting opportunities for outreach.
• Create pathways for the organization to connect with broader media to reflect the Compass at LinkedIn brand and presence in multiple spaces, including beyond the conventional art world.

Supervision and Development of Staff
• Directly manages marketing team at South Bay HQ
• Directly supports marketing site leads
• Promotes the Open Door Policy, ensuring the highest level of communication and understanding between all staff.
• Handles staff conflicts or performance issues immediately, documenting coaching, counseling and/or disciplinary actions.
• Discusses with the VP of Hospitality any areas of concern and/or performance issues. Provides the VP of Hospitality with action plans and timelines for resolutions.

Marketing
• Work closely with the marketing teams and site leads to manage Compass at LinkedIn voice and brand.
• Collaborate with site teams to create and execute marketing strategies for all programs.
• Coordinate and compose content for monthly newsletters or eblasts from draft to send and establish the newsletter as a fun and dynamic space for disseminating information about programs and community and partner events.
• Edit and proofread all communications to ensure unity of voice, accurate information and style consistency.
• Collaborate with the development team to create and implement marketing strategies for all

branding/marketing campaigns.
• Facilitate and coordinate collaborations with project partners to cross promote events and programs across all marketing platforms and keep partners informed as joint strategies are developed and implemented.
• Ensure marketing timelines and deliverables are well-coordinated across departments and on time.
• Manage approved budgets for marketing activities.
• Assist with media buys, ad placement and negotiations for media sponsorships for events and programs.
• Work with contracted PR consultants to ensure messaging and marketing assets are aligned with the national coverage.
• Write marketing materials, and other forms of media outreach.

Customer Service and Client Relations
• Treats all guests and staff with care and respect.
• Handles guest complaints immediately and professionally, putting the guest at ease and resolving the issues to their full satisfaction.
• Reviews and responds to Food Program concerns or inquiries in a timely manner; escalates to VP of Hospitality when required

Overall Management
• Teaches Bon Appétit philosophy and culture, emphasizing food made from scratch, friendly and attentive service and a safe and clean environment
• Supports management decisions while promoting a team spirit.

Note: Job duties are subject to change as needed.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Education: Minimum of four (4) years college education, bachelor's degree in Hotel/Restaurant Management preferred.
• Experience: Previous hotel-related experience, progressive management experience in food and beverage operations, minimum of 3 years supervisory experience.
• Able to speak clearly and listen attentively to staff, peers, supervisors, guests and Client.
• Has a computer skill with a working knowledge of Canva, Microsoft Word, Excel and PowerPoint.
• Strong passion for great food.
• Smartsheet experience is preferred
• General culinary knowledge of basic kitchen practices, protocols and procedures.
• Ability to follow all Bon Appétit Health & safety standards.
• Position requires 25% of travel.
• This is an On-site role at Headquarters in Mountain View, CA

Apply to Bon Appetit today!

Bon Appetit is a member of Compass Group USA.

Click here to Learn More about the Compass Story

Associates at Bon Appetit are offered many fantastic benefits.

• Medical
• Dental
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs
• Discount Marketplace
• Identity Theft Protection
• Pet Insurance
• Commuter Benefits
• Employee Assistance Program
• Flexible Spending Accounts (FSAs)
• Paid Parental Leave
• Personal Leave

Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information.

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act.

Certain positions may require Florida Level 2 background screening. Details:

Applications are accepted on an ongoing basis.

Bon Appetit maintains a drug-free workplace.

Req ID: 1534634

Bon Appetit


Johanna P Heidler