Senior Brand Marketing Manager

Location: New York, NY Duration: 12-Month Contract Compensation: $45–$55/hour DOE About the Opportunity Our client is a fast-growing fashion and lifestyle brand focused on creating inclusive, trend-driven products for a digitally engaged consumer. The brand is sold through direct-to-consumer channels and major retail partners and is backed by a strong social, influencer, and community-driven marketing strategy. This is an exciting opportunity to join a dynamic team and play a key role in driving brand growth, customer engagement, and go-to-market execution across multiple channels. This will focus on 360 marketing campaigns. Position Summary The Senior Marketing Manager will serve as a key member of the marketing team, overseeing day-to-day execution of integrated marketing initiatives across e-commerce and wholesale channels. This individual will partner closely with leadership, creative teams, agencies, and cross-functional stakeholders to develop and execute impactful campaigns that drive brand awareness, engagement, and business growth. The ideal candidate is both strategic and hands‑on, with experience managing marketing calendars, influencer programs, creative production, media campaigns, storytelling initiatives, and cross‑functional project execution in a fast‑paced fashion, retail, or consumer brand environment. Key Responsibilities Lead execution across PR, influencer marketing, social media, paid media, creative production, and wholesale marketing initiatives. Develop and execute integrated marketing campaigns from concept through launch. Partner with creative teams and agencies to ensure all marketing assets align with brand strategy and objectives. Manage campaign calendars, timelines, project plans, and cross‑functional communications. Oversee influencer, gifting, celebrity, and partnership programs. Support media planning, performance analysis, and campaign optimization against established KPIs. Create go‑to‑market strategies, campaign briefs, communication plans, and launch calendars. Collaborate with Design, Merchandising, Buying, and E‑commerce teams to support key product launches and seasonal stories. Manage marketing budgets, forecasts, and monthly financial reporting in partnership with Finance. Support wholesale marketing initiatives and retail partner programs. Monitor business performance and identify opportunities to enhance customer acquisition, engagement and retention. Manage agency partners and external vendors to ensure timely, high‑quality execution. Qualifications 5+ years of marketing experience within fashion, apparel, retail, lifestyle, beauty, or consumer brands. Strong background in influencer marketing, social media, brand marketing, partnerships, and campaign management. Experience developing and executing integrated marketing and go‑to‑market strategies. Knowledge of e‑commerce, digital marketing, paid media, content strategy, and customer engagement. Strong project management skills with the ability to manage multiple priorities simultaneously. Experience managing budgets, marketing calendars, and external agencies. Excellent communication, presentation, and stakeholder management skills. Highly organized, detail‑oriented, and proactive. Passion for fashion, consumer brands, and brand storytelling. Preferred Qualifications Experience working with DTC and omnichannel brands. Familiarity with Shopify, Google Analytics, Meta Business Suite, influencer marketing platforms, and related marketing technologies. Experience supporting wholesale and retail partner marketing initiatives. Background working in a fast‑paced, entrepreneurial brand environment. If you are a strategic marketer who thrives in a collaborative, high‑growth environment and enjoys bringing innovative campaigns to life, we would love to hear from you. #J-18808-Ljbffr