Sr. Specialist, Experiential Marketing - Event Strategy & Experience Design

Job Description Verisk’s Experiential Marketing team creates the moments where our brand, solutions, clients, partners, and people come together. From industry tradeshows and flagship conferences to hosted client engagements, employee experiences, sponsorship programs, and immersive activations, this team designs high-impact experiences that build relationships, strengthen market presence, and drive measurable business value. A Sr. Specialist, Experiential Marketing – Engagement Strategy & Experience Design will help shape how attendees, sponsors, partners, prospects, and internal stakeholders experience Verisk across a portfolio of more than 300 annual events. This role is part strategist, part experience designer, and part project driver—ideal for someone who loves turning business goals into thoughtful, engaging, and well-executed event experiences. In this role, you’ll partner closely with the Engagement Strategy Manager and cross‑functional teams across Marketing, Sales, Creative, Corporate Communications, business units, event planning, analytics, and external vendors. You’ll support engagement strategies for tradeshows, conferences, hosted experiences, employee programs, sponsorships, Solutions Gallery experiences, event technology, content planning, and post‑event measurement—helping ensure every experience is aligned, audience‑focused, and built to deliver outcomes. This is a strong opportunity for an experienced event or experiential marketer who is ready to grow beyond execution into broader strategy, audience engagement, stakeholder influence, and performance‑driven event design. You’ll contribute to large‑scale flagship programs while also helping build the frameworks, tools, insights, and best practices that make Verisk’s experiential marketing function more scalable, consistent, and effective. The position requires an in‑office presence of 2‑3 days per week, with additional onsite support as needed for events. Candidates should be comfortable traveling up to 20% and working occasional overtime or irregular hours to support event schedules and business needs. Responsibilities Event Engagement Strategy & Experience Design Partner with the Engagement Strategy Manager to develop attendee engagement strategies for tradeshows, conferences, hosted events, and employee experiences. Support the design and evolution of attendee journeys, identifying opportunities to improve audience engagement before, during, and after events. Assist in the development of experiential concepts, activations, networking opportunities, and engagement programs that align with business objectives. Contribute to the planning and growth of the Emerging Professionals program and other audience‑specific initiatives. Support exhibit and booth experience planning, including messaging alignment, audience flow, engagement opportunities, and experience optimization. Research industry trends, competitive activations, and emerging experiential best practices to inform future event strategies. Collaborate with teams across Marketing (e.g., Account‑Based Marketing, Brand Strategy, Integrated Marketing, and Corporate Communications) to identify opportunities, share insights, and develop experiences that strengthen Verisk's presence and differentiation in the market (both domestically and internationally). Sponsorships, Partnerships & Solutions Gallery Strategy Assist in the development of sponsorship packages, benefits, and activation opportunities. Support sponsor and exhibitor communication plans, fulfillment tracking, and deliverable management. Coordinate planning timelines, budgets, and deliverables for Solutions Gallery and partner engagement programs. Support vendor sourcing, partner relationships, and budget tracking for Solutions Gallery and experiential activations. Track sponsorship assets, requirements, and fulfillment to ensure a positive partner experience. Support onsite sponsor, exhibitor, and solutions gallery experience execution as needed. Event Technology & Measurement Strategy Collaborate with event technology, Cvent, and analytics teams to support engagement‑focused technology initiatives. Assist in evaluating new event technologies, attendee engagement tools, and experiential innovations. Support data collection and reporting efforts across events. Develop post‑event reports, dashboards, and insights to measure attendee engagement, sponsor value, and event performance. Analyze attendee behavior, satisfaction, and engagement metrics to identify trends and opportunities for improvement. Help maintain measurement frameworks and KPI standards across experiential programs. Content Strategy & Stakeholder Communications Develop project plans, timelines, and planning calendars for assigned initiatives. Assist with content planning processes in partnership with integrated marketing and business stakeholders. Manage stakeholder communications, meeting notes, action items, and project documentation. Coordinate cross‑functional planning activities with integrated marketing, sales, creative, and business teams. Support executive presentations, planning documents, and strategic recommendations. Ensure projects remain on schedule and stakeholders remain informed throughout the planning process. Qualifications Bachelor's degree in Events, Marketing, Communications, Business, Hospitality, or related field. Corporate Events Professional (5+ years) Minimum 5 years of experience in experiential marketing, event marketing, tradeshow marketing, sponsorship marketing, conference management, or a related field. Experience supporting strategic event programs, conferences, tradeshows, sponsorships, or exhibit marketing initiatives. Demonstrated experience managing multiple projects and stakeholders simultaneously. Experience presenting recommendations, insights, or project updates to stakeholders and leadership teams. Experience developing project plans, timelines, and cross‑functional communications. Experience working with vendors, agencies, sponsors, exhibitors, or event technology partners. Familiarity with attendee engagement strategies, sponsorship programs, event technology platforms, and measurement frameworks. Experience working within a matrixed corporate environment and supporting multiple business stakeholders. Experience with event technology platforms including Cvent and related event engagement tools preferred. PMP, CMP, CEM, or other relevant certifications are a plus. Skills & Competencies Strong project management and organizational skills. Excellent written, verbal, and presentation communication skills. Ability to manage multiple priorities and deadlines in a fast‑paced environment. Strong stakeholder management and relationship‑building skills. Analytical mindset with the ability to interpret event performance data and identify actionable insights. Proficiency in Microsoft PowerPoint, Excel, Teams, and project management tools (e.g., Asana). Experience building executive‑ready reports and presentations. Ability to think strategically while managing tactical execution details. Personal Attributes Strategic thinker who enjoys solving complex business and marketing challenges. Naturally curious and passionate about emerging trends in experiential marketing. Strong collaborator with a high level of emotional intelligence. Self‑starter who can operate independently while contributing as part of a team. Creative problem‑solver who balances innovation with practicality. Adaptable and comfortable working in a fast‑paced, evolving environment. Results‑oriented with strong accountability and follow‑through. Continuously learning and seeking opportunities for personal and professional growth. Positive, team‑first mindset with a strong desire to support colleagues and business partners. Passionate about creating experiences that deliver measurable business value. About Us For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, the fourth consecutive year in the UK, Spain, and India, and the second consecutive year in Poland. In addition, we’ve been recognized by The Wall Street Journal as one of the Best‑Managed Companies and by Forbes as a World’s Best Employer, testaments to the value we place on workplace culture. We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations. Verisk Businesses Underwriting Solutions – provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision. Claims Solutions – supports end‑to‑end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences. Property Estimating Solutions – offers property estimation software and tools for professionals in estimating all phases of building and repair to make day‑to‑day workflows the most efficient. Specialty Business Solutions – provides an integrated suite of software for full end‑to‑end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance. Catastrophe and Risk Solutions – provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events. Marketing Solutions – delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement. Life Insurance Solutions – offers end‑to‑end, data insight‑driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group. Verisk Maplecroft – provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger. Verisk Analytics is an equal opportunity employer. Verisk invests in a benefits package for all employees that includes the following: Health Insurance, a Retirement Plan, Disability benefits, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law. Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Verisk Employee Privacy Notice #J-18808-Ljbffr